The ‘for sale’ sign helps real estate agents generate $75 billion in commissions every year, yet it hasn’t been reinvented in half a century. Compass combined data and design to serve as the real estate sign, reimagined.: “A smartphone in the yard.”
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The "for sale" sign gets its first major makeover in nearly 50 yearsThe final prototype, in the shape of a magnifying glass, stands tall in a 10th-floor conference room at real estate startup Compass, emitting a gentle glow from the inner rim of its ringed frame. At first glance, the matte-black material and minimalist shape would appear destined for a patio, or inside a home.