cKALARMe FIT helps you make smarter fashion choices by analysing clothing product images and providing personalised style recommendations tailored to your unique body features. Shop confidently and reduce returns and lets help the environment whilst doing so!
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Maker
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I created this product as I personally experienced issues when it came to online shopping I was returning too many things! I would be looking for clothing and shoes that would match with what I currently had in my wardrobe, which was ok but what about new things I wanted to introduce? I was inconsistent with things that actually suited me.
I did research into how much damage is done to the environment as a result of returning purchases and it was quiet alarming and I thought to myself I have to contribute someway into reducing this. And thats where the thought to create cKALARMe FIT came in.
Utilising data of users using cKALARMe the AI outfit generator app my mission statement was "How can we reduce returns of purchases made by online shoppers". I had many ideas of how this product would work, but settled to a quicker lighter iteration to gather data and continuously work on.