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#1 Product of the DaySeptember 08, 2014
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It's no surprise Twitter's moving further down the value chain (ad impression --> conversion) to the transaction itself. Other than the obvious and direct monetization opportunity, this gives Twitter valuable data to tune its targeting and better understand its users. What people click on can be a good indication of what they're interested in but what they buy is a much higher signal. I'm excited to see how media companies use this because Twitter is largely a news distribution channel for many. Can Twitter help publications and media companies monetize through microtransactions?
@rrhoover exactly. This could actually be really helpful for merchants. It often takes multiple "touch-points" (or impressions) before a consumer buys a product. Having a product you've been thinking about buying show up in your Twitter stream might be the final reminder you need to buy.
@mijustin @rrhoover and having their recent retargeting offering now out in the wild it makes your case even stronger.
When I was at Ribbon, we built pretty much the same exact thing in April 2013. http://mashable.com/2013/04/10/r... I still believe that commerce on Twitter is going to be a huge and I'm glad Twitter has finally gotten around to launching it themselves.
So both Facebook and Twitter started their tests now. Let's wait for their results. https://www.facebook.com/busines...
This is a big next step in the development of Twitter's Ads product, very exciting! What a nice background color and font choice for this video too, I wonder where the inspiration came from? ;)
Twitter should sell its own merchandise. I want some stickers.