Press the bttn & Magic Happens™ (internet connected button).

bttn is complete IoT solution for your business. It comes with stand-alone connectivity for easy deployment, cloud service with all the business management and integration tools. Plus it offers bttn for Commerce API that delivers secure payments for all ecommerce uses.

Both bttn and bttn for Commerce API have been granted US patents.

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Let's make a PARTY TIME BUTTON! If you press the button: play music, change the colors of your Philips Hue and send a message to friends with "grab the beers, it's party time".
"Using a simple wizard, you can harness the power of various Internet technologies, such as HTTP, RSS, IFTTT, SmartThings, Twitter, Facebook, email, or SMS messaging. And we're building more choices all the time." I'm brainstorming ideas right now...
Been using a similar setup with NinjaBlocks for a few months now. It's amazingly satisfying to deploy real-world buttons that do internet things. For a while, we had a live display on the wall in the office that was controlled by buttons near the sales team. It was completely stupid and the tracking totally could've been automated but there is something special about walking up to an actual red button and giving it a press.
I like everything other than the almost $100 price tag and the 60 days waiting time to ship (according to their website). Has anyone heard of anything like that that makes a sound? So it would be at the 'action' end of an ifttt recipe... Sample recipe: when a customer signs up, ring the bell :-)
Apple used to have a similar device sold in store—I believe it was Harman Kardon. It was aluminum, and probably USB, it may have also had a wheel and button together. I remember thinking it was beautiful and silly, what the hell good is a single button? Seeing this, it seems totally practical. Maybe I've learned more about stuff, or maybe bttn is pitched in a better way.