Brand Guidelines Hub

Free tone & voice, brand, and editorial guidelines template.

11 followers

Free tone & voice, brand, and editorial guidelines template.

11 followers

Content Harmony’s mission is to help content marketers do their job better. With that goal in mind, we’re releasing our internal brand guidelines as a Creative Commons resource covering our tone & voice, editorial guidelines, style guide, and more.

Free

Launch tags:Open Source•Branding•Marketing

Launch Team

LightfieldAI-native CRM that builds itself and does work for you

Promoted

Hello! Nice idea! If I take the regular $99 package, I can only use one? Or is it possible to connect someone from the team?

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4yr ago

Maker

@diana_sfera Thanks - just to be clear - sections of the Brand Guidelines Hub are free to replicate in your own guidelines. You don't need to be a Content Harmony customer =). Always happy to schedule product demos at https://www.contentharmony.com/d...

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4yr ago

Maker

Hi everyone, I'm Kane, the Founder of Content Harmony. Years before we started building content marketing software, we were a marketing agency, and we struggled at every client kickoff to nail down things like client voice & tone, and setting editorial expectations with freelance writers, client internal teams, and our own staff. One of the hardest parts of building great tone & voice and editorial guidelines is that not many examples are public, with the notable exception of Mailchimp's tone & voice guide, which was released publicly almost 10 years ago. Their focus was on traditional brand voice and tone, and we wanted to build an example that goes deeper on editorial guidelines and other requirements for content marketers and startups in particular. We've decided to release ours as well under the same CC BY-NC 4.0 license, to add to publicly-available examples and make it easier for other teams to build out their own guidelines. We'd love your feedback on ways to improve our own guide, making these documents better for other teams that decide to build upon them!

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4yr ago

Local Lead Game

@kanejamison congratulations on the launch. My first thought was “Do they have these in a Google Docs format?” Great timing on this for me as I’m just starting to think about my brand and how to put style and my voice into words. 👍

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4yr ago

Fin

Nice one @kanejamison — what an amazing resource! Thanks for bringing such a good thing into the world. 👏

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4yr ago

Maker

@jcolman 🙏 Thanks! Looking forward to iterating and improving it from here.

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4yr ago

Brand Guidelines Hub

Maker

Building this was a lot of fun and required us to think deeply about our brand, community, and the topics we cover. We hope it's valuable to you! A lot of love went into bringing them to life and we'd love feedback + improvement suggestions ☺️

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4yr ago

Maker

If we release a templated version of our Brand Guidelines Hub, which platform would you prefer?

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4yr ago19 Answers

This is epic, well done Kane and the Content Harmony team!

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4yr ago

Maker

@blake_denman thanks Blake!

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4yr ago

Great addition to an already amazing tool!

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4yr ago

Maker

@jason_berkowitz right now we’re gonna keep it separate and free, but who knows, feedback from this could make its way into the product someday 😉

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4yr ago

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