Brand Guidelines Hub

Brand Guidelines Hub

Free tone & voice, brand, and editorial guidelines template.

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Content Harmony’s mission is to help content marketers do their job better. With that goal in mind, we’re releasing our internal brand guidelines as a Creative Commons resource covering our tone & voice, editorial guidelines, style guide, and more.
Brand Guidelines Hub gallery image
Brand Guidelines Hub gallery image
Brand Guidelines Hub gallery image
Brand Guidelines Hub gallery image
Free
Launch tags:Open Source•Branding•Marketing
Launch Team
Framer
Framer
Launch websites with enterprise needs at startup speeds.
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What do you think? …

Kane Jamison
DraftSparks
Maker
Hi everyone, I'm Kane, the Founder of Content Harmony. Years before we started building content marketing software, we were a marketing agency, and we struggled at every client kickoff to nail down things like client voice & tone, and setting editorial expectations with freelance writers, client internal teams, and our own staff. One of the hardest parts of building great tone & voice and editorial guidelines is that not many examples are public, with the notable exception of Mailchimp's tone & voice guide, which was released publicly almost 10 years ago. Their focus was on traditional brand voice and tone, and we wanted to build an example that goes deeper on editorial guidelines and other requirements for content marketers and startups in particular. We've decided to release ours as well under the same CC BY-NC 4.0 license, to add to publicly-available examples and make it easier for other teams to build out their own guidelines. We'd love your feedback on ways to improve our own guide, making these documents better for other teams that decide to build upon them!
Ken Savage
@kanejamison congratulations on the launch. My first thought was “Do they have these in a Google Docs format?” Great timing on this for me as I’m just starting to think about my brand and how to put style and my voice into words. 👍
Kane Jamison
DraftSparks
Maker
If we release a templated version of our Brand Guidelines Hub, which platform would you prefer?
Jason Berkowitz
Great addition to an already amazing tool!
Kane Jamison
DraftSparks
Maker
@jason_berkowitz right now we’re gonna keep it separate and free, but who knows, feedback from this could make its way into the product someday 😉
Jonathon Colman (he/him)
Intercom
Nice one @kanejamison — what an amazing resource! Thanks for bringing such a good thing into the world. 👏
Kane Jamison
DraftSparks
Maker
@jcolman 🙏 Thanks! Looking forward to iterating and improving it from here.
Diana Akhmetova
Hello! Nice idea! If I take the regular $99 package, I can only use one? Or is it possible to connect someone from the team?
Kane Jamison
DraftSparks
Maker
@diana_sfera Thanks - just to be clear - sections of the Brand Guidelines Hub are free to replicate in your own guidelines. You don't need to be a Content Harmony customer =). Always happy to schedule product demos at https://www.contentharmony.com/d...
Basharath
It's an interesting product. Good luck.
Osman Husain
Brand Guidelines Hub
Maker
Building this was a lot of fun and required us to think deeply about our brand, community, and the topics we cover. We hope it's valuable to you! A lot of love went into bringing them to life and we'd love feedback + improvement suggestions ☺️
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