Next-generation eye tracking software

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Very cool! I like how you're not just looking to see if someone's eyes are fixed on something but actually understanding if they're cognitively understanding what they are seeing. Would be curious to know what your biggest challenge is with this tech.
Can we get a discussion on the tech behind this? It looks pretty cool
This would be REALLY useful for tracking "Out of Home" advertisements (Think bus stops etc). Soon the most premium inventory will be moved to digital and ads at the bus stop will be able to be sold on a per impression basis. This seems like the perfect way to allow that
Check out GazeRecorder WebCam Eye Tracking for usability testing :