Hackmamba

Publish high-quality technical content that converts

233 followers

Publish high-quality technical content that converts

233 followers

Visit website

Content Management Systems

•

Writing assistants

Hackmamba helps SaaS teams create original content and documentation to drive product growth and deliver a better developer experience. Trusted by companies worldwide like Sourcegraph, Cloudinary, and Neon.

Have a question about Hackmamba? Ask it here and get a real answer.

Do you use Hackmamba?

Forum Threads

p/hackmamba

•

7h ago

What do you measure when AI bots inflate your devtool traffic?

My team was pretty happy in December.

Direct traffic jumped 150% for one of our cloud devtools.

Then we actually looked at the data.

p/hackmamba

•

8d ago

These are my 3 favorite developer marketing examples (paid and organic)

Let s turn this thread into a place to share our favorite developer marketing examples. I ll start with a few that stood out to me.

Creator and influencer partnerships. Railway has grown reach through creator-led YouTube content that focuses on problems adjacent to what Railway solves. Tutorials like How to Setup Auto Deployment From GitHub walk through common deployment and CI workflows developers already search for, with Railway appearing naturally as part of the solution rather than the starting point. I liked this approach because it meets developers where they are already looking for answers, shows the product in context, and allows evaluation through existing workflows instead of a direct product pitch.
Billboard distribution. Snowflake ran high-visibility out-of-home campaigns around major tech hubs and conference moments, using short category messaging around the Data Cloud. The placements appeared on major routes such as US-101 in San Francisco and in high-traffic locations across New York, with copy rotated to stay relevant during events like Snowflake Summit. I liked this approach because it focused on category ownership rather than features, made the message easy to recognize at a glance, and created moments that people naturally photographed and shared online, extending distribution beyond the physical locations.
GitHub SEO and repository-led discovery. Prisma uses GitHub as a primary distribution channel by making its repositories the default destinations for high-intent, product-led searches. Repos like prisma/prisma and prisma/prisma-examples consistently appear for queries such as Prisma examples, Prisma migration, and Prisma schema, where developers are already evaluating how to implement the tool. Instead of sending traffic to marketing pages, these searches land developers directly on working code, example projects, and active issues, making GitHub the evaluation surface and allowing distribution to compound over time through stars, forks, and ongoing usage.

If you want to see more developer marketing examples like this broken down channel-wise, along with the thinking behind why they work, you can read the full post here

Now, what yours?

p/hackmamba

•

16d ago

What 100 Developers Told Us About Technical Videos

We ran a survey to understand what developers look for in technical videos.

We shared a short questionnaire with developers and received 100 responses across backend, frontend, DevOps, and data roles. The goal was to understand video length preferences, discovery channels, pacing, and what makes a video useful.

View all

Maker Comment

Hunter

📌

If you've read docs powered by @Mintlify, there's a chance it was written by @Hackmamba.

Their secret sauce for great content? Boki, their all-in-one platform to plan, write, and distribute content. And they've just launched it in public.

@ichuloo and I will hang out on 𝕏 later today at 8 AM PST / 3 PM UTC for a live conversation. Tune in!

S/O to friends at @Kombai who are launching today as well ✌️

Report

6mo ago

See discussion

Forum Threads

p/hackmamba

•

7h ago

What do you measure when AI bots inflate your devtool traffic?

My team was pretty happy in December.

Direct traffic jumped 150% for one of our cloud devtools.

Then we actually looked at the data.

p/hackmamba

•

8d ago

These are my 3 favorite developer marketing examples (paid and organic)

Let s turn this thread into a place to share our favorite developer marketing examples. I ll start with a few that stood out to me.

Creator and influencer partnerships. Railway has grown reach through creator-led YouTube content that focuses on problems adjacent to what Railway solves. Tutorials like How to Setup Auto Deployment From GitHub walk through common deployment and CI workflows developers already search for, with Railway appearing naturally as part of the solution rather than the starting point. I liked this approach because it meets developers where they are already looking for answers, shows the product in context, and allows evaluation through existing workflows instead of a direct product pitch.
Billboard distribution. Snowflake ran high-visibility out-of-home campaigns around major tech hubs and conference moments, using short category messaging around the Data Cloud. The placements appeared on major routes such as US-101 in San Francisco and in high-traffic locations across New York, with copy rotated to stay relevant during events like Snowflake Summit. I liked this approach because it focused on category ownership rather than features, made the message easy to recognize at a glance, and created moments that people naturally photographed and shared online, extending distribution beyond the physical locations.
GitHub SEO and repository-led discovery. Prisma uses GitHub as a primary distribution channel by making its repositories the default destinations for high-intent, product-led searches. Repos like prisma/prisma and prisma/prisma-examples consistently appear for queries such as Prisma examples, Prisma migration, and Prisma schema, where developers are already evaluating how to implement the tool. Instead of sending traffic to marketing pages, these searches land developers directly on working code, example projects, and active issues, making GitHub the evaluation surface and allowing distribution to compound over time through stars, forks, and ongoing usage.

If you want to see more developer marketing examples like this broken down channel-wise, along with the thinking behind why they work, you can read the full post here

Now, what yours?

p/hackmamba

•

16d ago

What 100 Developers Told Us About Technical Videos

We ran a survey to understand what developers look for in technical videos.

View all

Maker Comment

Hunter

📌

If you've read docs powered by @Mintlify, there's a chance it was written by @Hackmamba.

Their secret sauce for great content? Boki, their all-in-one platform to plan, write, and distribute content. And they've just launched it in public.

@ichuloo and I will hang out on 𝕏 later today at 8 AM PST / 3 PM UTC for a live conversation. Tune in!

S/O to friends at @Kombai who are launching today as well ✌️

Report

6mo ago

See discussion

Hackmamba

Publish high-quality technical content that converts

Publish high-quality technical content that converts

Have a question about Hackmamba? Ask it here and get a real answer.

Do you use Hackmamba?

Forum Threads

What do you measure when AI bots inflate your devtool traffic?

These are my 3 favorite developer marketing examples (paid and organic)

What 100 Developers Told Us About Technical Videos

Maker Comment

Trending categories

Top reviewed

Trending products

Top forum threads

Trending categories

Top reviewed

Trending products

Top forum threads

Have a question about Hackmamba? Ask it here and get a real answer.

Do you use Hackmamba?

Forum Threads

What do you measure when AI bots inflate your devtool traffic?

These are my 3 favorite developer marketing examples (paid and organic)

What 100 Developers Told Us About Technical Videos

Maker Comment