Ahrefs

Online SEO tools developer

4.6•40 reviews•

711 followers

Online SEO tools developer

4.6•40 reviews•

711 followers

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SEO tools

•

Keyword research tools

You don't have to be an SEO pro to rank higher and get more traffic. Join Ahrefs – we're a powerful but easy to learn SEO toolset with a passionate community.

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4.6

Based on 40 reviews

Review Ahrefs?

Reviewers largely see Ahrefs as a dependable, data-rich SEO tool they use often for backlink analysis, keyword research, competitor tracking, site audits, and content planning. Site Explorer and Keyword Explorer are mentioned most, with praise for fast, accurate data, strong filtering, and a clean interface. The main drawback is cost: many say it feels expensive for freelancers, small teams, and agencies, and one long-time user says a newer pricing model pushed them to stop using it. Some also note a learning curve or less intuitive workflows.

+37

Summarized with AI

Pros

backlink analysis (19)

keyword research (17)

competitor analysis (10)

comprehensive data (8)

site audits (7)

user-friendly interface (7)

content planning (6)

detailed reports (2)

fast performance (2)

Cons

pricing (13)

intimidating for beginners (2)

steep learning curve (2)

Pros

Cons

Reviews

All Reviews

Most Informative

Progress AI Observability

•2 reviews

What's great

detailed reports (2)comprehensive data (8)competitor analysis (10)keyword research (17)backlink analysis (19)

Ahrefs has been my go-to SEO tool for 10+ years now. I've used it basically since day 1 of working in SEO and it remains one of the most reliabe tools in my marketing stack.

What needs improvement

pricing (13)intimidating for beginners (2)expensive for individuals (1)

While the tool itself is top-notch, it is an expensive one, especially if you're a freelancer or even working in a small company. The investment is worth it, though.

vs Alternatives

SEMrush

Honestly, I didn't, I use both, but I often default to Ahrefs.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

58 views3mo ago

•19 reviews

I’ve been relying on Ahrefs as my go‑to SEO powerhouse for months. The Site Explorer delivers the deepest backlink and organic‑traffic data I’ve seen, while Keyword Explorer surfaces actionable keyword ideas with accurate volume and difficulty scores. Content Explorer helps me find top‑performing topics in my niche, and the Site Audit tool flags technical issues before they hurt rankings. On the downside, the platform’s breadth means a steeper learning curve, and pricing can be prohibitive for smaller teams. Even so, Ahrefs’ data accuracy and toolset depth make it indispensable for serious SEO work.

What's great

comprehensive data (8)keyword research (17)backlink analysis (19)content planning (6)site audits (7)

What needs improvement

steep learning curve (2)pricing (13)

Report

106 views1yr ago

•2 reviews

AHREFS has significantly improved my approach to SEO, particularly through its powerful backlink analysis and keyword explorer features. The backlink analysis helps identify my site's link profile and new linking opportunities, while the keyword explorer offers valuable insights into search volume and difficulty for effective content planning. The user-friendly interface and regular updates keep the data fresh and accessible, even for non-experts. Although it can be pricey, the extensive features, including site audits and competitor analysis, make it worth the investment for serious marketers. Overall, AHREFS is an essential tool for enhancing SEO efforts, and I highly recommend it.

What's great

user-friendly interface (7)competitor analysis (10)keyword research (17)backlink analysis (19)site audits (7)

What needs improvement

pricing (13)

Report

78 views1yr ago

Progress AI Observability

•2 reviews

What's great

detailed reports (2)comprehensive data (8)competitor analysis (10)keyword research (17)backlink analysis (19)

Ahrefs has been my go-to SEO tool for 10+ years now. I've used it basically since day 1 of working in SEO and it remains one of the most reliabe tools in my marketing stack.

What needs improvement

pricing (13)intimidating for beginners (2)expensive for individuals (1)

While the tool itself is top-notch, it is an expensive one, especially if you're a freelancer or even working in a small company. The investment is worth it, though.

vs Alternatives

SEMrush

Honestly, I didn't, I use both, but I often default to Ahrefs.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

58 views3mo ago

•19 reviews

What's great

comprehensive data (8)keyword research (17)backlink analysis (19)content planning (6)site audits (7)

What needs improvement

steep learning curve (2)pricing (13)

Report

106 views1yr ago

•2 reviews

What's great

user-friendly interface (7)competitor analysis (10)keyword research (17)backlink analysis (19)site audits (7)

What needs improvement

pricing (13)

Report

78 views1yr ago