BetterBack Therapy

Effortlessly sit in perfect posture + back pain relief

Featured

From the maker

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Katherine Krug
@katherinekrug · Founder, BetterBack
Hi Product Hunt!

I am super excited to share the next generation of BetterBack with you guys today. Working in front of a comp 24/7, I developed terrible sciatica pain a few years ago. Last year I put BetterBack—a posture strap that effortlessly holds you in perfect posture, easing back pain—on Kickstarter and it was a crazy/insane year becoming the first solo woman to break the $1M on Kickstarter, becoming the #1 back support on Amazon and getting investment offers on Shark Tank. We are still teeny, tiny, just a 3 person team, but had such an incredible year incorporating all of the feedback we got from backers into our next generation product: BetterBack Therapy.

BetterBack Therapy allows you to effortlessly sit in perfect posture and get heat/ice pain relief and healing for your lower back throughout the day, whenever you need it. Lightweight and portable, it makes every chair ergonomic. Wearing it for just 15 minutes a day can retrain your body’s default posture, so when you stand or sit without BetterBack Therapy, your posture is greatly improved.

BetterBack Therapy comes with a whole bunch of new and upgraded features:

• NEW — Heat or ice your back while you wear BetterBack (great for pain relief and to promote healing
for your lower back) 
• NEW — NASA memory foam padding that contours to your back for delicious comfort 
• NEW — Two types of sitting support: BetterBack Therapy for targeted lumbar support and posture
training or BetterBack Therapy Plus for broader all day sitting support 
• NEW — Mesh pocket to insert your straps for quicker zipping 
• NEW — Fits tall and plus size folks with up to a 55” waist 
• NEW — Eased comfort corners for a more comfortable fit 
• NEW — Vegan for the win! We've replaced all leather by popular demand
• UPGRADE — Knee pads that are slip resistant
• UPGRADE — Custom straps that show inside/outside so you can place your knee pads faster 
• UPGRADE — Stronger center clip that doesn’t slip
• UPGRADE — YKK zippers for easier zipping and more durability (considered the best on the market) 
• UPGRADE — Water resistant shell

The effects of good/bad posture are surprisingly far reaching, affecting everything from your productivity to your decision making to your immune system. I’d love to answer any Qs you might have!

xo Katherine

PS You can also check out what ~500 reviewers had to say about our OG BetterBack here: http://reviews.getbetterback.com/

PPS We are live on Kickstarter, but began production just as soon as we hit our funding goal. BetterBack Therapy is coming in hot in just a few months! :)

Discussion

M
Katherine Krug
@katherinekrug · Founder, BetterBack
Hi Product Hunt I am super excited to share the next generation of BetterBack with you guys today. Working in front of a comp 24/7, I developed terrible sciatica pain a few years ago. Last year I put BetterBack—a posture strap that effortlessly holds you in perfect posture, easing back pain—on Kickstarter and it was a crazy/insane year becoming the first... Show More
Ryan Dewsbury
@ryan_dewsbury
Thanks @katherinekrug! I use V1 everyday. Looks like this one has some very thoughtful improvements.
Mike Pascoe PhD
@mpascoe · Anatomy Instructor, Univ of Colorado
Have you shown this to any doctors of physical therapy? I would highly value their appraisal as they are movement (posture) experts.
Manikandan
@juhulmania · Hustler, Designer and Maker
I wonder how this will effect neck posture?
Kendrick Nguyen
@kendrickesq · Co-Founder, Republic
V1 works like a charm and corrected my xfit-damaged spine. Everyone over 30 in my inner circle is gonna get a BetterBack Therapy for Xmas this year.
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