Beacon AI

Why Beacon AI matters in 2026 — and why we built it Here's the unspoken crisis brewing right now: Gartner predicts search engine volume will drop 25% by 2026 due to AI chatbots. But most brands haven't even started optimising for this shift. The scale is massive. AI-powered platforms like ChatGPT, Claude, and Perplexity are processing over 2.5 billion queries monthly. Meanwhile, McKinsey reports roughly 50% of Google searches now return AI summaries, a figure expected to exceed 75% by 2028. The game has fundamentally changed. Traditional SEO focuses on rankings you click. GEO (Generative Engine Optimization) is about influencing how AI systems read, interpret, and cite your brand. And here's the kicker: traffic originating from LLM answer engines converts at nearly nine times the rate of traditional organic search. Why visibility tracking alone isn't enough anymore: AI engines work through Retrieval-Augmented Generation (RAG)—they retrieve external sources in real time and synthesize answers. This means your visibility isn't static. It evolves daily based on: How AI crawlers interpret your content structure Whether your writing matches what each engine prioritizes (ChatGPT favors domain authority, Perplexity rewards comprehensiveness) How your competitive landscape shifts across platforms Content updated every 90 days aligns with evolving AI models and user intent—but you can't optimize blindly. You need evolving analysis to understand why your citations are rising or falling on each platform. Beacon + AI Analysis = actionable intelligence Beacon tracks where you show up and why. Our AI analysis layer connects visibility data to: Citation pattern changes across ChatGPT, Claude, Perplexity, Google AI Overviews Content structure preferences per platform Competitive positioning shifts in real time Emerging queries where you're invisible but could dominate This isn't historical reporting—it's forward-looking optimization. 2026 sees brands focusing on topic targeting over keywords and investing heavily in AI search performance tracking. We're helping enterprise clients do both simultaneously. What we'd love to hear from you: How are you currently tracking visibility in generative engines? What gaps exist between your SEO tooling and your GEO strategy? Which platforms matter most to your business? We're actively building integrations (Slack, analytics dashboards, content platforms) and exploring partnerships. Feedback on workflows is invaluable.