You can know why your customers churn. Actually know. And follow up on that. Not just sit on it.
Zero cons to knowing why your customers are churning. None.
Data is meaningless without action. This is action. The old way (circa October 8th, 2018) was to ask a question at the moment a customer cancels, hope they fill in the box with something meaningful, *maybe* tag that customer in your CS tool, and then let those responses sit in someone's inbox or get zapped into a spreadsheet for.... never. Now you can automate *specific followup sequences* based on their replies that can help win them back!
Churned customers are the most valuable customer that everyone forgets about. If they were your customer once, they already know the product. If a missing feature was why they left, you can win them back when you build that feature. And if they easily churned away from you once, you can get them to churn away from your competitors by treating them like HUMANS. Cancellation Insights is as close to human as it gets and it's going to be an invaluable tool in my customer research tool chest.Val Geisler has used this product for one day.