Awario is a social media monitoring tool - a real-time search engine of sorts. It lets you monitor mentions of your brand, competitors, campaigns, or anything else across social media and the web at large, and measure how the word-of-mouth around your product grows over time.
Been a happy user for couple months. I monitor brands of my clients, names of my professional friends and favourite experts to learn more about them.
I also use some complex queries to monitor for new work, for example I list links to job subdomains of all the HR platforms (workable, breezy, lever, vervoe, etc.) in combination with specific keywords I am interested in. Works pretty good at catching ton of these mentions from twitter.Pros:
Very straightforward and easy to use, but can also do all sorts of complex queries, with some creativity I can find very specific thingsCons:
Reviewing lots of keyword mentions can be overwhelming, deleting is not as smooth, better grouping of similar mentions would be nice
I used to work for a higher end competitor to Awario. Now, I’m at a startup running marketing where I don’t have a huge budget. Awario gets me enough of the info I need day to da, and the price and value work out well.Pros:
Useful, good priceCons:
Not as many features as some enterprise tools
Ok so I got an email from this tool since I have an app addiction but they never spam me aside from the alerts I have for my brand monitoring. Out of all of them this one has made me money hands down and been one of my must haves. I have a premium account and that gave me so much to work with. I'm sure the description shows you the various ways to sell this as a service to your clients if you are in Marketing, Branding, Public Relations or Social Media. But as I'm sure ever Awario user does, I monitor my personal accounts so my name, my drag queens name, my company names. I discovered that my drag queen's hilarious name is also a pretty common part of the Kenyan language. It's disheartening when you realize only 2 alerts are actually for you.
Last story about a recent personal use case but imagine I'm a brand which we all are (and while this is going to sound petty read what the actual Awario capabilities are here and that you can come up with creative ways to make this useful there's no fixed list). Just a couple days ago, a certain tool maker that analyzes twitter accounts started following me back and I was pretty stoked because it's pretty exciting when people who's work you admire think you're worth following back. Anyway, so this a-hole apparently didn't like my comment related to data science (his tool is used to spot bots or so he used to sell it as) and he posted an analysis of my account that had very personal info on it but I'm an open book (I love Bernie Sanders, Cher and free things which is what I used my account for. I never really liked twitter until just recently when my usage spiked. I used it for clients though). Problem is, not only did he post that image and report me to a bot analyzer to have my handle deleted, he blocked me so I only knew about his comments and post and was able to see the image because AWARIO logged it and had it in my mentions. That's right. This tool literally saved me from being regarded a bot (I don't get why, my usage and stats on twitter are sad) but also let me know that this guy is not who he claimed and apparently his beliefs on data privacy didn't apply to me when he posted a deep dive of my account and @ me so people who follow me might have seen it.
Moral of the story: Imagine that was your client and you had it in a white label report or if your public reputation for yourself or your company affected your career. I can still access the tweet in my dashboard since he tweeted it then blocked me all before I ever logged back in. So I wanted to thank Awario for that and the clients that purchased the service from me back when I first purchased your software (btw I finally got rights to Hunt and they were going to be my first one so thanks for that y'all…). Oh and btw, there should be a video demonstrating how a campaign works because it's really intricate but user friendly. For the data obsessed, it's a blackhole for productivity. Btw one of the biggest influencers to ever @ me on twitter was AJ, the maker of card.io probably still my favorite product I found on Product Hunt to this day. (I haven't had awario for a year but there's not enough options. It's been 6 months but it scrapes historical data)Pros:
A Brand/PR Director's dream tool because it monitors across every platform in one dashboardCons:
You end up monitoring yourself and old wounds reopen from when the mean gays at reddit hated your RPDR opinion
Scan the Web, get the daily summary to your inbox, monitor your brand & competitors, and get a clear visual dashboard that even tries to guess the attitudes conveyed in language mentioning you (or your keyword). I highly recommend it to all media, PR and digital marketing pros, bloggers, and even for personal branding.Pros:
Cloud Based + Wide Scope of Precise Net Scanning + digest by email + Clean & Clear DesignCons:
Fine Tuning Scans Should Be Easier + More Content Filters Needed to Avoid Scam & Content "Stealers"
Supports Twitter, G+, YouTube, Fb, Reddit, blogs, news, web and more. Brings really many insights on product/company PR, marketing, branding and growth hacking.Pros:
Easy-to-start, but supports boolean search to help building very precise queries and get rid of tons of spam/irrelevant mentions.Cons:
Has a learning curve if you want to go deeper, or make a research for some *big* brand/product/topic.
I found this morning here at producthunt the tool, and I added my competitors and my brand, and the tool started very fast to collect all the mentions / links talking about my brand or the competitors.
I'm very impressive.
Very Fast recognition of links / mentions to your brandCons:
No cons from now ;)
Awario is awesome and I am confident it will be a go to app to track brand mentions! It is great to look at, great reports can be generated and given to client. Team behind the Awario is passionate and provides great customer service! Highly recommend it to all businesses that care about what people say about them on the net as well what is being mentioned about competitors.Pros:
Awesome Interface,UI and UX is superb,Easy to use,Boolean logic is AWESOME! (but need more tutorials on it)Cons:
No Zapier,No Automatic report sent via email to clients,No Users and team management (only one user for now)
I like this tool and use it daily. Great for Twitter. Especially great if you have a specific product/brand you want to watch. Definitely worth a look if you're interesting in having social media discussions about specific brands/topics.Pros:
nice way to keep on top of social media mentioned, other conversationsCons:
better at twitter than other social media outlets
I got Awario in AppSumo lifetime deal and I don't regret it. They are good for monitoring your brand name, as well as your niche keywords. There are though couple of things I'd like to be improved:
- emails with mentions from Twitter should link to tweet, not to account page
- please add more monitored sources
Anyway - it's a great product and congratulations on being hunted :)Pros:
Easy to use, email notificationsCons:
There is room for improvements
Have used Awario for a couple of months and found it super easy to create searches for name mentions of our product along with some of our competitors. A powerful tool particularly for a young startup, well done!Pros:
Easy to use, good results!Cons: