Explore the most efficient ways of empowering your Apple App Store ads.
Written by SearchAdsHQ experts, Apple Search Ads Handbook can be your single go-to source of advanced level information on Apple Search Ads – account setup, management, and optimization.
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Alexandra Lamachenka
Maker
Product Marketing at Skyscanner
Hey, everyone! Thank you so much for featuring our book, Eric! To write the book, we've analyzed 1,000 campaigns, 200,000 keywords and $3 million spent and developed winning optimization strategies that would help app developers get the most out of Apple Search Ads. In the book, you will find 5 chapters: Chapter 1: Introduction to Apple App Store Ads. First things first, so here you will learn why app developers use this channel for acquiring users. In this chapter, you will also find an overview of the Apple Search Ads dashboard and campaign structure. Chapter 2: How to set up Apple App Store Ads. A step-by-step guide with screenshots to opening an account and setting up your first campaign. Chapter 3: How to choose keywords and bids for your ads. Developing keyword and bidding strategies from A to Z. Here we answer the question what an app relevance score is. We'll show how to choose, add and optimize keywords to drive high-quality traffic and scale results. Chapter 4: How to analyze Apple App Store Ads. In this chapter, we explain how to interpret results you get and bridge Apple Search Ads analytics with your app attribution partners. Chapter 5: Managing, Scaling, and Successful Strategies. The greatest strategies for keywords, audiences, budgets, and visuals we've found so far that help you get, keep and grow the number of installs with lowering a cost per tap. Get your copy now, guys! And let me know your thoughts. :) Feedback is always welcome.
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Max Kamenkov
Maker
SplitMetrics.com & SearchAdsHQ.com
Hi, I'm Max, a founder of SearchAdsHQ. Hope you guys will love the book! Feel free to reach me out if you have any questions regarding Apple Search Ads optimization. 🙌
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Ilia Kukharev
Head of ASO @ AppFollow.io
awesome book for Search Ads newbies and for Pro's!
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Alexandra Lamachenka
Maker
Product Marketing at Skyscanner
@ilia_kukharev Thanks a lot for your feedback!
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Dre Durr💡
Growth is the only thing that matters
Omg! An ad platform that I know diddlysquat about. I completely forget about Apple Ads. Great idea for an ebook on this. Dope🚬🚬
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Alexandra Lamachenka
Maker
Product Marketing at Skyscanner
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Igor DebaturCo-founder and CEO of Uploadcare
There aren't too much info on Search Ads yet, it's definitely worth a look, thanks!
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Alexandra Lamachenka
Maker
Product Marketing at Skyscanner
@igordebatur Thanks a lot, Igor! We'll be keeping the book updated with new studies and features. :)
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MattimoreFounder of Noble Growth
Very cool!
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Alexandra Lamachenka
Maker
Product Marketing at Skyscanner
@matteyemore Great to hear you loved the book! :)
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Absolutely cool stuff. I will definitely put in the bookmarks!
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Alexandra Lamachenka
Maker
Product Marketing at Skyscanner
@nedudi Thanks so much, Dmitry! Did you enjoy our comics? :)
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Shashwat Pradhan
CEO/Founder @emberify
Quickly went through the book, thought its great. Have spent 1000s of $ on search ads and gotten a good ROI, I think this book is great to start with search ads. Also, love that the book adds value to the user and has branding for your service.
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Alexandra Lamachenka
Maker
Product Marketing at Skyscanner
@shashwatpradhan Great to hear that! Thank you so much! :) Did you like our comics as well?
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Shashwat Pradhan
CEO/Founder @emberify
@alexstrvinsky most def! Keeping things entertaining. You should sell the book on Amazon.
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Alexandra Lamachenka
Maker
Product Marketing at Skyscanner
@shashwatpradhan Well, one day maybe I'll start selling books. :D But I truly love this feeling when you give something for free.
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Stephen M. Levinson
Design @Vimeo @Cameo
Just what we needed after accidentally making changes that tanked our impressions and increased our spend!
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Alexandra Lamachenka
Maker
Product Marketing at Skyscanner
@stephenmarklevi I know how it feels! The third and fifth chapters are just about it - how to have a full control over your ads. Good luck with future campaigns! :)
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Emmanuel B. LepageHere for social media tech stach
Ok I'm just thrilled. I'm on the edge of completing my Google Ad Search certification and I Didn't know that Apple got its own search network. I will absolutely look for this book, now. But can we get an Apple's Ad certification? @alexstrvinsky
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Alexandra Lamachenka
Maker
Product Marketing at Skyscanner
@emmanuel_b_lepage Hi Emmanuel, please contact me at alexandra@splitmetrics.com - and let's discuss what we can do. :)
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Emmanuel B. LepageHere for social media tech stach
@splitmetrics @alexstrvinsky alright I'll do my research and come back to you with what I found
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