Another Lens

A research tool for conscientious creatives by Airbnb

#1 Product of the DayNovember 25, 2017

Designed by Airbnb and News Deeply, Another Lens is a research tool for conscientious creatives, posing a set of questions to help you balance your bias, consider the opposite, and embrace a growth mindset.

Matt Borgato
  • Ching
    ChingSenior User Experience Designer

    It motivates us to self-exam by asking limited but important questions.


    The logic between every question is a little unconvincing. It can offers some helps but is hard to be an authoritative guide to me.

    Will apply it to my daily work.

    Ching has used this product for one day.
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Dre Durr💡
Dre Durr💡@dredurr · Growth is the only thing that matters
Better description is definitely needed. What is a “conscientious creative”? It sounds like an oxymoron. Being backed by Airbnb helps. I mean... Didn’t you guys learn from Pied Piper? If you need a consumer study to explain that the product is. Something needs to change. ✋
Jason Crabtree
Jason CrabtreeHunter@jason_crabtree_ · Designer
@dredurr this was made by the Airbnb User Research team & News Deeply so I don't have any inside knowledge of the branding. BUT, if I was to guess (from reading the articles/product intro) - they've deliberately made it vague so people can self-identify. Everyone is creative in their work - and conscientiousness is something will identify with individually. At a guess 🙄
Dre Durr💡
Dre Durr💡@dredurr · Growth is the only thing that matters
@jason_crabtree_ A product that’s purposely vague... I don’t get it 😐. I give up! If you cannot clearly deliver the message to a first time user in 8 seconds. Then you have lost not only that user but whoever that user has told about the crappy experience as well. Not Dope 👎to leave users in Limbo. I’m hoping someone from the @airbnb team can jump in on this. Awesome Hunt Jason. Nothing against you at all 🤗
Dainis Kanopa
Dainis Kanopa@dainiskanopa · Daily Insight, CEO
I didn't get why this is in the top of PH today?
Farbod Saraf
Farbod Saraf@farbodsaraf · Co-founder (YC SUS17)
@dainiskanopa Cause it's from Airbnb
Jason Crabtree
Jason CrabtreeHunter@jason_crabtree_ · Designer
Another Lens is an open source design tool created by Airbnb and News Deeply, a journalism startup. I love the authenticity of the tool and believe resources like this are essential for anyone building products for other people.
Jacob Rogelberg
Jacob Rogelberg@jacobrogelberg · Founder of Designer Hangout, UX Designer
This is amazing. I saw this first in Designer Hangout about 2 months ago. Thank you for making this.
balaji bondili
balaji bondili@balajibondili · All things crowdsourcing, communities
I loved it.