Ad Spend Calculator

Should my startup pay to advertise?

get it
#1 Product of the DayAugust 14, 2014



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Dylan Baskind
Dylan BaskindMaker@dylanbaskind · Founder @ Qwilr
Hey all - we made this at @Qwilr so we could try to quantify / justify our ad spend. Pretty stoked someone thought it useful enough to put on Product Hunt. Happy to answer any questions about how we put it together and the assumptions behind it. (PS: And if you're feeling generous please check out for our actual product :)
Dan Siegel
Dan Siegel@realmandan · Business Growth, Raizlabs
always pleasantly surprises me when something you "can do easily" is something you "rarely do" until given a simple pretty tool like this. so thanks for this, bookmarked!
John Melas-Kyriazi
John Melas-Kyriazi@jmelaskyriazi · Associate, Spark Capital
@dylanbaskind -- beautiful user interface and a helpful tool. Props! Have you thought about including cost of goods sold (COGS) and discount rate to improve the LTV calculation?
Mark Tanner
Mark Tanner@marketanner · Co-Founder, Qwilr
@jmelaskyriazi Hey John, just replying for Dylan (as it's 6amish in Sydney & I'm in SF) - we just built this for our own use (B2B SaaS) but might give it a bit more love with this very positive response. @SteveHind, who built the original excel model for us (as he is an ex-BCG excel guru) originally had COGS in there too, but it isn't relevant for our business.
James Pember
James Pember@jamesepember · CEO, Sparta
This was very useful!
Dylan Baskind
Dylan BaskindMaker@dylanbaskind · Founder @ Qwilr
@jamesepember Glad you dug it James!
Tori Bunte
Tori Bunte@stttories · PMM, HPE Storage
I love this! Very simple to use and extremely useful. (Qwilr also looks beautiful; love the concept of sending proposals as web pages.) Now I'll be curious to see how many sign-ups come from this signal boost ;)
Mark Tanner
Mark Tanner@marketanner · Co-Founder, Qwilr
@stttories Thanks Tori! We're also interested in that :) So far so good!