We had a dumb but nagging question.
Everyone's racing to use AI for advertising. But does AI actually understand an ad? Like, really understand it the message, who it's talking to, whether it's landing? Or is it just vibing and generating plausible-sounding words?
We couldn't find a benchmark that tested this. So we built one.
We took 108 real ads the kind you'd scroll past on Instagram or see on a billboard in Tokyo. Fashion, fintech, food, health, FMCG, D2C. USA, EU, Asia. Some with influencers, some without. The kind of messy, real-world creative that agencies actually deal with.