I use Magic Hour to make short-form videos for social posts and quick creative tests. Most of my usage is face swap, lip sync, and video style transforms. The workflow is simple: upload, pick a look, generate, iterate.
What I like:
Face swap is the standout. It is easy to get a convincing result without fiddling with a bunch of settings, and it holds up better than most tools when the subject moves.
The interface is straightforward. It feels built for creators who want results fast, not for people who want to tune models.
There is a good mix of tools in one place. Text-to-video, video-to-video, and other generators make it easy to go from an idea to something shareable.
Styles are genuinely diverse. You can get very different vibes quickly, which is useful when you are exploring concepts.
The product ships often. New tools and improvements show up regularly, which makes it feel like a fast-moving platform.