Aura

The idea for Aura came from a conversation with my co-founder, who manages the sales department at a renovation company in Dubai. He shared a problem: “What if we could use AI to give clients accurate renovation cost estimates during meetings? It would save us so much time.” That simple idea got us thinking. We quickly built a prototype, and the results were incredible. Conversion rates jumped by 25–30%, and salespeople could finally focus on selling instead of spending hours crunching numbers in Excel. It was a win for everyone. Now, we’re focused on creating a scalable solution for renovation companies across the region. And who knows? If we find the right use cases, Aura might expand to industries beyond real estate renovation. The possibilities are exciting!