Fal.ai
Generative media platform for developers
4.6•21 reviews•357 followers
Generative media platform for developers
4.6•21 reviews•357 followers
Easiest & most cost-effective way to use Gen AI. fal.ai is how devs integrate dozens of generative media models. FLUX, King, Hailuo +600 more
This is the 3rd launch from Fal.ai. View more
FLUX 3 Max
Launching today
FLUX 3 Max is fal’s post-trained text-to-video and image-to-video model, built with Black Forest Labs on the FLUX 3 base. fal says it generates a 10-second 720p clip in about 12 seconds, around 10x faster than FLUX 3. It is tied for #1 on a preliminary Artificial Analysis image-to-video board. Pricing is $0.0425 per second of video through November 7 (list $0.17), with a playground and API.
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Launch tags:Artificial Intelligence
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FLUX 3 Max is fal’s post-trained text-to-video and image-to-video model, built with Black Forest Labs on the FLUX 3 base model.
Problem: AI video usually asks you to choose. Waiting minutes for a clip slows down iteration, while faster models often give up fidelity, motion coherence or prompt adherence.
Solution: fal Research post-trained FLUX 3 for video, with a focus on visual fidelity, motion coherence, prompt adherence and image-to-video quality. Per fal, a 10-second 720p, 16:9 clip takes about 12 seconds to generate.
What makes it different: Speed without a big quality drop. fal says it’s about 10x faster than FLUX 3 (12.45 s vs 126.44 s) and about 22x faster than Seedance 2.5 (277.80 s). On Artificial Analysis’s preliminary image-to-video board, it scores 1,139 Elo, tied for #1 with Seedance 2.5, though MiniMax H3 (768p) sits at 1,141 and the board is based on blind human votes. fal highlights faces in close-up, fast-moving subjects and detail retention.
Key features:
One post-trained model for both text-to-video and image-to-video
A 10-second clip in about 12 seconds
720p output
Pay per second of video, with no minimums or subscription
Playground on fal.ai, plus an API with JavaScript and Python examples
Content generated through the fal.ai API can be used commercially, subject to fal’s terms
Pricing: $0.0425 per second at 720p during the launch promotion, down from the $0.17 list price. The discount ends November 7.
Who it’s for: Creators, studios and developers building video features who want fast iteration without giving up quality.
Try it in the playground or through the API docs. There’s also image-to-video and the FLUX 3 Max page.