Clickport
Track, understand, and grow your human and AI traffic
79 followers
Track, understand, and grow your human and AI traffic
79 followers
The most complete web analytics platform. See which AI engines read your pages, cite them and send you visitors, next to your human traffic. Track funnels and the revenue each visit brings, run A/B tests and follow every session second by second. Built for website owners, teams and agencies, with public dashboards, an API and an MCP server for your agents. Hosted in the EU, free 30-day trial.
Hey everyone! I'm David, the solo founder and developer behind Clickport.
I've been building software and running websites for over 20 years. Like nearly everyone else I used Google Analytics but I was never happy with it: confusing setup, cookie banners, data hidden behind 20 clicks, bot-polluted metrics, short data retention, and a dashboard that needed a certification to understand.
So I looked at the privacy-friendly alternatives. They were clean and simple, but often very shallow. They could tell me how many visitors I had, but not what those visitors actually did.
But I wanted both: privacy built into the architecture, and analytics deep enough to actually make decisions with.
So I built it: Clickport is packed with the metrics that actually matter to make informed decisions: scroll tracking, reading time, visitor engagement, session timelines, real-time view, goal and revenue attribution, click tracking, annotations on charts, bot protection, smart comparisons and many more. The things that tell you whether your website is working, not just whether someone showed up. Plus, you can just ask. The built-in Ask AI feature gives you analyst-grade answers in plain English.
Everything in Clickport exists because I needed it myself or a user asked for it. Clickport is fully bootstrapped and self-funded by subscriptions. Your data is EU-hosted, GDPR-compliant by default, unlimited sites and data retention included. No cookies, no consent banners, no personal data collection.
I'd love your feedback. What do you think about Clickport? What would you want from an analytics tool that you're not getting today?
Hey David, I've been looking for something along these lines because I'm not finding the Datadog alternative very useful. Maybe a bit nosey but our of interest how does this work without cookies?
@jordan_carroll2 Thanks Jordan! Instead of cookies, we use anonymous, non-identifying session hashing. No personal data is stored, no cross-site tracking, and nothing that requires consent. I wrote it all up here if you´d like to dive in: https://clickport.io/privacy-first
@davidkarpik This is great insight! I also love your GDPR checker! Do you have something thing or are planning a Trust Center that someone like Vanta offers? It had me thinking because your EU Hosting graphic has a bit of the information in it that Vanta would also give.
@jordan_carroll2 Thanks! Yeah, the GDPR-Checker is pretty useful, you wouldnt believe how many well known brands score pretty bad. No Trust Center at the moment, but that's an interesting idea. We're a small, bootstrapped tool so we focus on being transparent about our practices directly on the site. Our privacy page and GDPR checker cover the key points. But I'll keep it in mind as we grow!
Very cool! I use goat counter for all my projects and I like that it’s 1. Very easy to add, 2. Extremely lightweight, 3. Lets me quickly survey all my sites by just clicking through a few tabs.
Overall it seems way less powerful than what you built here.
Bots are the feature you mentioned that seemed the most interesting to me personally. It seems that cloudflare is best in class for bot categorization (even though it does get super annoying to constantly see their splash screens). Do you handle this ad hoc in click port, or use something 3rd party for bot traffic categorization?
@catt_marroll Hey Matt, thanks for your comment. We handle bot detection ad-hoc in Clickport with a 10-layer system: datacenter IP blocklists, known bot signatures, software GPU-check, AI crawler identification, behavioral analysis, fingerprint velocity, interaction analysis and a few more. No need for Cloudflare or third-party tools. I wrote up how it all works here if you would like to dig into the details: https://clickport.io/bot-protection
Hi David, do you serve more than 10 million page views a month? I wonder if you adjust your pricing model for high load, low revenue websites such as Free and Freemium. With several million users a month, most subscription plans should be in at least the high hundreds.
@visualpharm Hey Ivan, we go above 10M with custom Enterprise plans. The current plans are carefully calculated and sit rather on the lower end of the market. The infrastructure is built on ClickHouse, which handles billions of rows efficiently, so scaling isn't a concern on our end. Clickport already serves high-volume sites with millions of pageviews per month. As the product grows, the goal is to stay affordable for every type of site, including freemium. If you have a specific use case, happy to chat about pricing that fits.
I added a cookie consent banner to my site because Google Analytics required it. Visitors hate it. I hate it. No cookies, no banner, 2KB script. Tell me more. I like it.
@kailesk_khumar Haha, most people hate Google Analytics. That's why Clickport exists. Give it a try and let me know if you have any questions.
This looks great, but its bit unclear about value proposition here, I get GA for free what extra do I get here?
@nayan_surya98 Great question. GA is free in price, but full of trade-offs: You get data polluted by bots, on sites in the EU you miss up to 70% of your human visitors (and you need a cookie banner), a lot of GAs metrics do not make any sense (like the completely miscalculated bounce rate). To track anything meaningful in GA you need a certificate. I wrote all the trade-offs down in this article. Clickport tracks a wide array of meaningful metrics out of the box, without the need to set up anything, without the need of cookie-banners and with a dashboard thats easy to understand.
What do you get extra, that GA does not have? A few things off the top of my head
Engagement metrics: Scroll depth, exact time on page, outbound link clicks, file downloads, form submissions, 404 tracking. All automatic, no tag manager needed.
Copy detection - know when someone copies text from your pages
Advanced bot protection: We have a 10-layer bot protection system to make sure, your data shows only human visitors.
Built-in Ask AI feature: Type a question about your traffic in plain English. 14 specialized tools query your real data and respond with numbers, trends, and what to do next.
A sessions panel where you can see individual visits and what each visitor did on your site.
Real-time dashboard that actually updates (not the 24-48h delay you get with GA).
Annotations - mark events on your timeline
AI crawler tracking, so you can see which AI bots are scraping your content.
Lightweight script that doesn't hurt Core Web Vitals (GA's script is a page speed penalty)
No data shared with Google - your data stays yours
One-click PDF and CSV reports.
Let me know if you have any questions about these features :)
This is pretty useful as I’m not a fan of Google Analytics. I recently tried PostHog too, but I’m not convinced.
Maybe Clickport is the right fit!
@rob_vb Thanks Rob, means a lot. GA4 is literally why I built this. The difference with PostHog isn't really simple vs powerful. Clickport does custom events, goals, engagement tracking, cross-filtering, scroll and click tracking. It's more about the starting point. PostHog is event-first, so you think in terms of what fires. Clickport is visit-first, so you start with who came and where from, then dip into events when you need them. For most sites the second lens is what you actually want day to day. Happy to help you get the tracker installed if you try it.
Edit: Just had a look at brag.fast, nice concept! :)
Thanks for the explanation @davidkarpik !
You're right, I don't know where to begin with PostHog. It looks like it can do a lot, but it's too overwhelming.
I'm going to have a look at Clickport, I just created an account.
@rob_vb Awesome, let me know if you have any questions or need help with the setup :)