The importance and impact of good choices can't be overstated. Yet subpar choices are far too common.

It's not necessarily a lack of intelligence or information. Often, there are simply too many things to consider at the same time, each pulling us in a different direction. We may not always have the time, energy, or rigour to work through all the trade-offs properly.

That's why I built Choicease.

Choicease offers a structured, AI-assisted process for thinking through complex choices. You focus on one factor at a time, without losing sight of the bigger picture. Then it brings everything together into a clearly reasoned recommendation.

AI acts as a thinking partner throughout the process. It can suggest options, criteria, priorities and ratings, and point out things you may have missed.

But it doesn't make the decision for you.

AI proposes. You decide.

What I'm particularly excited about is what happens after the recommendation.

Choicease doesn't stop at a leaderboard. It helps you understand what actually drove the result, what would need to change for a different option to win, which assumptions are worth verifying, and whether your recommendation holds up when some ratings are uncertain.

You can also explore alternative perspectives such as regret minimisation, identify options that are "good enough" across everything, and eliminate options that cannot win given the evidence.

You can then take the reasoning with you as a professional PDF or a fully editable PowerPoint deck.

Choicease also has a Decision Gallery, where you can explore decisions from the community, get inspired, reuse them as a starting point, or submit your own for others to learn from.

I'm now putting it in front of the Product Hunt community to learn where this approach is genuinely useful, where it gets in the way, and what kinds of decisions people would most like help thinking through.

I'd love your feedback, especially if you try it on a decision you're actually wrestling with.