We spent 3 years building woku before launching it on Product Hunt. Not because we were in stealth mode. We were busy working with customers. woku started with a simple idea: make it easier to hear from customers right after an experience, without forcing them to fill out another endless survey. It worked. Then our own customers asked us to add NPS, CSAT, and CES. Not because any of those were new, but because they were already part of how their CX teams worked. So we built them in. And for a while, we did what much of the Voice of Customer industry has been doing for years: collecting, measuring, categorizing, and displaying feedback. But after three years of building alongside companies in Chile, Peru, and Colombia, we started looking at the problem differently. Companies already have enough feedback. It lives in surveys, NPS, CSAT, CES, WhatsApp, emails, and support systems. The real problem is what happens next. A customer can be telling you they had a terrible experience and still end up as nothing more than a row in a dashboard. And a dashboard has never saved a customer who was about to leave. That changed the way we thought about woku. We stopped asking: “How do we collect customer feedback better?” And started asking: “What should happen when a customer says something important?” That question led us to use AI in a very practical way. Today, woku listens to feedback across WhatsApp, email, and the web, detects risks, problems, and opportunities, and turns those signals into actual work for a company: creating a support ticket when a customer needs help, or generating an improvement initiative when the issue goes beyond a single customer. AI isn’t there to create another nice-looking summary. It’s there to make something happen. After three years, that’s probably the thing we believe most strongly: Voice of Customer shouldn’t be about collecting more feedback. It should be about turning the customer’s voice into action while there’s still time to do something about it. This is our first Product Hunt launch. It’s definitely not our first day building woku. Happy to answer anything about the product, the journey, or what we’ve learned building from LATAM 🌎

woku

Turn customer feedback into actions that protect revenue

Turn customer feedback into actions that protect revenue