Something I've noticed working in marketing: most campaigns don't fail because the creative was bad. They fail because no one stress-tested the strategy before launch. The brief looked solid. The visuals were clean. But something underneath was off and nobody caught it until the results came in.
That's the problem Campaign MRI is built to solve. Campaign MRI is a free pre-launch marketing audit tool. You describe your campaign the goal, the audience, the channel, the offer and it scores your strategy & readiness across five dimensions before you spend a dollar. Not vibes, not general feedback, but a structured breakdown of where your campaign is strong and where it has flaws.
Hey Product Hunt 👋
I built Campaign MRI because I remember what it felt like to have people in my corner.
When I came out of college, I had mentors. People above me who gave me room to learn, trial and error, A/B test, and get things wrong without it costing a client or a job. That environment made me better at what I do.
That environment is disappearing.
AI is changing entry-level marketing faster than most people want to admit. The breeding ground where young marketers used to develop real instincts is disappearing. Internships went from optional to the bare minimum overnight and now you're expected to show up ready, with no real reps under you.
That gap between what you learned in college and what the real world demands is brutal. Theory and execution are two completely different things and marketing teams are becoming leaner and expecting more.
Campaign MRI is my attempt to close that gap a little.
It gives any marketer — whether you're just starting out, running campaigns for a client, or managing demand gen at a company — a way to pressure-test a campaign before it goes live. A pre-launch checklist that scores what you've built, breaks it down, and gives you an action plan with a different perspective. Something to look at before you share it with your manager or before your agency presents it to a client.
It's the second set of eyes for the marketers who don't have a mentor in the room.