Find out why AI recommends your competitors instead of you. A real visibility report, with every claim traced back to evidence. Free preview.

How did GPT-5.6 change the ambition or scope of what you shipped?

It let me attempt the harder version of the product sooner. Instead of a simple mention-counter, I could build toward reading AI answers the way a person would and explaining the result, which is the part that makes this useful rather than a vanity metric.

Hi everyone, Melinda here, founder of OTW Signal. Everyone knows buyers now ask AI what to buy. The uncomfortable part is that you cannot manage what you cannot see, and AI answers are a black box. They change by phrasing, by model, by day, and they rarely cite sources you can audit. "Are we in the answer?" turns out to be a genuinely hard measurement problem, not a dashboard toggle. OTW Signal is built for that problem. We run your category's real buying questions across the major assistants on a schedule, track whether you appear and how you are described, flag where competitors get recommended instead, and show whether it is moving. Think rank tracking, but for AI answers. What surprised us in early accounts: brands that dominate Google search were often invisible in AI answers for the exact same queries, because the models lean on sources the brand never prioritized. Fixing that is a different playbook than SEO. Still early and I would love your feedback, especially on which assistants and metrics matter most to you. Happy to dig into anything in the comments.

How did GPT-5.6 change the ambition or scope of what you shipped?

OTW Signal

Track and improve how AI sees your brand.

Track and improve how AI sees your brand.