Launching today
Spotlight
AI visibility audits for websites — spot gaps, get fixes
6 followers
AI visibility audits for websites — spot gaps, get fixes
6 followers
Spotlight crawls your site and maps the buyer questions your content should answer. It then runs those questions through AI systems with grounded search and checks whether you get cited — or a competitor does instead. The dashboard shows you which intents your pages cover strongly, which are weak, and which are missing entirely. For each gap, it surfaces the pages being cited instead and gives you specific recommendations to fix them.
DB Lens
Hey PH 👋
At some point I started checking AI answers instead of just search rankings — and kept finding that pages with solid traffic simply weren't showing up. Competitors with weaker sites (keywords and traffic) were getting cited instead. The analytics looked fine. The loss was invisible.
Then it clicked: AI agents are answering your product queries without sending any traffic at all.
Keywords are dead. Web traffic alone is not the signal anymore. [Read More]
That gap is what Spotlight is built around.
The problem: A page can rank #1, get traffic, and still be completely absent from every AI answer in your category. No click fires when ChatGPT cites a competitor instead of you. Your analytics look fine. The loss is invisible.
The solution: Spotlight audits your AI visibility — what you're getting cited for, where competitors are beating you, and what to fix.
Here's what it does:
- Crawl & intent map — crawls your site and surfaces the buyer questions your content should answer
- Citation tracking — runs those questions through AI with grounded search and records who gets cited
- Gap diagnosis — shows which intents you cover well, which are weak, which are missing entirely
- Competitor view — surfaces the pages being cited instead of yours
- Site widget — embeddable search/chat built on the same index, think how Gemini is embedded in Google products
Especially useful for content teams, SEO operators, and founders who suspect their pages aren't showing up in AI answers — but have no way to measure it.
Happy to hear what resonates, what doesn’t, and where you’d take it.