Hey Product Hunt! 👋

I'm Behnam, founder of Cogitly. I'm an AI scientist turned solo founder who spent the last 6 months obsessed with one question: what are Instagram comments actually telling creators?

Here's what I kept seeing: creators with 10K, 50K, even 500K followers getting hundreds of comments per post, but when I asked them "what does your audience want?", they'd shrug. They scroll, they skim, they guess.

I looked at what's out there. Social media tools give you scheduling, publishing, and dashboards full of metrics: likes, reach, engagement rate, follower growth. Great for posting. But when it comes to comments? A number. Maybe a basic inbox. That's it.

Then there are enterprise sentiment platforms that actually analyze language, but they cost $500+/month, require onboarding calls, and are built for brand teams, not individual creators.

So there's this gap: the most valuable signal a creator has (people literally typing out what they think, feel, and want) is either ignored or locked behind enterprise pricing.

Instagram gives you a number. Not a meaning.

So I built Cogitly: AI-powered comment intelligence for Instagram creators.

How it works:

1️⃣ Connect your Instagram account (takes 30 seconds)

2️⃣ Cogitly syncs your posts and analyzes every comment with AI

3️⃣ You get sentiment breakdowns, performance lift scores, keyword extraction, audience themes, and prioritized content recommendations with action steps

What makes this different from the 50+ social tools out there:

✅ Not a scheduling tool. Not an inbox. Pure comment intelligence.

✅ AI reads every comment for meaning: sentiment, themes, tone, conversation depth

✅ Post-level Performance Lift, Reaction Quality scoring, and Sentiment Momentum tracking so you see exactly which content sparks real engagement vs. surface reactions

✅ AI-generated recommendations with priority levels (HIGH/MEDIUM) and specific action steps: "Increase video length, comments suggest viewers want longer content"

✅ Starts at $9/month, not $500/month. Built for creators, not enterprise teams.

✅ Auto-extracted keywords and themes from every comment, color-coded by sentiment, so you see the patterns humans miss

Free 14-day trial, no credit card: https://cogitly.com 🎁 Use code PRODUCTHUNT for 20% off your first 3 months!

I'll be here all day responding to every comment.

Curious: if you could ask your Instagram audience one question and get an honest, data-backed answer, what would you ask? 👇

Forum Threads

p/cogitly

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7mo ago

What do you actually do with your Instagram comments?

Curious to hear from creators and social media managers -- when you get 50, 100, 500+ comments on a post, what's your process?

Do you read every single one? Skim the top few? Ignore them entirely?

We built Cogitly because we kept hearing the same thing: "I know my comments are valuable, but I have no structured way to analyze them."

Would love to hear how you currently handle it -- and what kind of insights would actually be useful to you.

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