FirstLook

I kept watching founders with great ideas get ignored because they didn't have the right connections. The startup world runs on warm intros and who you know, not what you're building. I wanted to change that. The problem is simple: getting discovered as an early founder is broken. You either need a network, a following, or money to buy attention. Most founders have none of those. They're just building something they believe in and hoping someone notices. I started with a basic prototype on Base44, realized I needed more control, and migrated everything to a custom stack with React, Supabase, and Vercel. The 15 second constraint came from watching how people actually consume content now. Nobody reads cold emails. Nobody scrolls through long pitch decks. But everyone watches short videos. The approach evolved from "let founders upload pitches" to building a full ecosystem where investors browse without friction, product hunters discover early, and founders finally get a fair shot at visibility.