Spark

In the Age of Agency, mid-career operators don’t want to “start a startup”—they want to own a small, durable software business. That was the spark. We kept meeting capable people with strong domain insight but no desire to recruit a dev team or burn months guessing at product/market fit. So we built Spark to impose structure on the messy early stage: validate the idea, compare what’s already out there, and auto-produce a build plan with clear scope, pricing, and next steps. Think of it as a product manager in a box—with guardrails—so you can move from hunch to blueprint in an hour and decide whether to build, pivot, or pass. If this resonates, you’ll like our companion project, Age of Agency, where we write about this shift and share playbooks. We’re excited to see what you test—and what you ship.