The growth behind today’s hottest social app 🔥📈
Since HQ's launch, the app has been breaking records week after week. On Sunday, more than 1.2 million people played HQ Trivia at the same time. The app is only 3 month old, and recently launched on Android.
🤔 What's driving the growth of HQ Trivia?
HQ’s grown to over one million concurrent players through word-of-mouth, a strategy most startups shouldn’t rely on. The product is inherently social, a game most enjoyed with friends and family, very similar to traditional television shows like Who Wants to be a Millionaire. It also encourages sharing, rewarding players for recruiting their friends with an extra life.
🔴 Push Notifications and Regular Time-Slots
Unlike most apps which encourage (and often thirst) for #engagement every hour of the day, HQ can’t be played 97% of the time. HQ uses appointment mechanics, hosting only two ~20 minute games per day. This limitation is one of its greatest assets, consolidating the anticipation and excitement in a single moment. If you miss the push notification, you’re out of luck.
You can read about HQ's clever growth and community building tactics, and what 2018 may have in store for the app in a new post we just published: The Magic of HQ Trivia.
👥 HQ for X – Rise of the Clones
HQ is clearly onto something with the participatory live trivia concept. In recent weeks a host of similar apps have come out. We’re still waiting to see what Facebook’s HQ clone will look like. Others:
The Q – An HQ clone built by a co-founder of Yik Yak
G.O.A.T. – HQ Trivia for sports
ShowTime – HQ Trivia for India
Genius – Stable HQ Trivia clone (unrelated to Donald Trump)
🤔 What's driving the growth of HQ Trivia?
HQ’s grown to over one million concurrent players through word-of-mouth, a strategy most startups shouldn’t rely on. The product is inherently social, a game most enjoyed with friends and family, very similar to traditional television shows like Who Wants to be a Millionaire. It also encourages sharing, rewarding players for recruiting their friends with an extra life.
🔴 Push Notifications and Regular Time-Slots
Unlike most apps which encourage (and often thirst) for #engagement every hour of the day, HQ can’t be played 97% of the time. HQ uses appointment mechanics, hosting only two ~20 minute games per day. This limitation is one of its greatest assets, consolidating the anticipation and excitement in a single moment. If you miss the push notification, you’re out of luck.
You can read about HQ's clever growth and community building tactics, and what 2018 may have in store for the app in a new post we just published: The Magic of HQ Trivia.
👥 HQ for X – Rise of the Clones
HQ is clearly onto something with the participatory live trivia concept. In recent weeks a host of similar apps have come out. We’re still waiting to see what Facebook’s HQ clone will look like. Others:
The Q – An HQ clone built by a co-founder of Yik Yak
G.O.A.T. – HQ Trivia for sports
ShowTime – HQ Trivia for India
Genius – Stable HQ Trivia clone (unrelated to Donald Trump)
Highlight
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