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Instagram launched a new messaging app! 🚨
This newsletter was brought to you bySetappInstagram launched a new messaging app! 🚨
Instagram just launched a dedicated messaging app. The experimental app is called Direct, and it's available today on Android and iOS.
The courageous decision to launch a standalone messaging app could go down in history as one of the all-time greats, right alongside Apple removing the headphone jack, Hype pivoting to HQ Trivia, and Tesla expanding into iPhone accessories.
Only time will tell if Instagram's messaging aspirations will work out as planed. In the short-term, the only true measure of success is if 3 months from now, Facebook tries to acquire them again.
“Figure out what you’re good at and start helping other people with it. Give it away. Pay it forward.” – Naval Ravikant (Tip #6)
Grow your app with Setapp: revenue, users, & AI
You shipped the app. Now comes the part nobody warns you about.
Billing across dozens of countries. Licensing agreements. Tax compliance. Customer support for users you haven't met yet. And if your app does anything with AI, add provider management and infrastructure costs to the pile. None of that is why you started building — but all of it is now your problem.
Setapp is trying to take it off your plate.
You probably know Setapp as the subscription marketplace — one monthly price, hundreds of Mac apps. On May 21st, they turned toward developers. The pitch is simple: list your app, reach users who are already looking, and let Setapp handle the business layer.
Monday through Friday
Our ultra-fast Daily: Three takes on new products. Yesterday’s top ten launches. That’s it.