In response to mounting pressure from Snap on the App Store and Twitter’s unprecedented move to increase its iconic 140 character limit, Facebook has pivoted into the enterprise.

The social network's new customer chat interface allows customers to talk directly with businesses on their websites using Messenger. These conversations are said to have the ability to continue across all devices using advanced syncing technology.

Former PayPal CEO and current Messenger Chief David Marcus shared the news on Twitter, calling it a "Big deal :)".

In response, Intercom CEO Eoghan McCabe took to Product Hunt, welcoming the new direct competition, saying:

"Heeeeey. CEO of Intercom here. All I’ll say for now is, it’s insane to see how big this space has become, and how fast it’s moving. The next few years are going to be fun and interesting!"

Along with Intercom, a leader in the space, Facebook will face stiff competition from Drift, Firechat, and other innovative new entrants.

Our thoughts: This isn’t Facebook’s first attempt at cracking the enterprise and a reminder that Zuckerberg and team have big ambitions (watch out, Elon).

The Intercom team has consistently been creating some of the most useful resources and eBooks in the tech industry, including:

📗 Intercom on Starting Up: A free eBook with everything you need to know about growing a startup

📘 Intercom on Product Management: The ultimate resource for aspiring product managers (now also a free audiobook)

📙 Intercom on Customer Engagement: A book on how to create messages that drive engagement

P.S. Ryan Hoover was a recent guest on the Intercom podcast where he shared tips on how to grow a vibrant community. 👨‍👩‍👧‍👦