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The Roundup

November 30th, 2025

Big AI wants you to buy more

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Here come the shopping assistants

gm legends. It’s Sunday funday.

This week: why OpenAI and Perplexity are putting items in your shopping cart, what to watch for ahead of the Orbit Awards, lessons from a Product Hunt black belt, and where were you when LLMs went big? Plus: some of the top launches from the past week

Raid the fridge, grab some leftover turkey and pie, and stuff your face while you fill your mind.

P.S. Launching soon? We’d love to hear about it → editorial@producthunt.co 🫶

IN THE NEWS

Just in time for Cyber Monday

Is it still a personal shopper if it’s not a person?

Last Monday, OpenAI unveiled its “shopping research” feature. You say what you’re looking for — e.g., “decorations for a sheep-themed birthday” or “a Christmas gift for my father who hates gifts” — and ChatGPT delivers a buyer’s guide.

Not to be outdone before Black Friday, Perplexity put out its own AI shopping assistant. Want to buy the suggestions? Just click and complete the purchase with PayPal. Oh, and let’s not forget about Google’s AI shopping features, which came out in mid-November. Google even lets you see how prices have changed over time, kind of like you do when buying airplane tickets.

AI + shopping isn’t new, but the scope and scale might be. Here are some AI-powered tools from shopping sites; 

  • Shop, Shopify’s AI shopping assistant that shows you results from any stores that use Shopify
  • Agora, a “decentralized Amazon” that uses AI to scour ecommerce sites
  • Amazon Rufus, which lets you have a conversation with an AI shopping assistant and get recommendations; it also launched Amazon Buy for Me, an agent that purchases items Amazon doesn’t have in stock. 
Announcements

Orbit Awards coming Dec. 1

Not sure whether you heard, but after 10 golden years we’re sunsetting the Golden Kitty Awards. “What will I do for end-of-year awards entertainment?!” you scream. No worries: You’re getting even more awards coverage. 

Introducing the Orbit Awards, a quarterly series that is less about what happens on launch day and more about what happens after it. Think: products with great reviews, actual community engagement, and real traction.

Edition #1 is out tomorrow (December 1), and it’s all about AI dictation tools. Future editions will cover vibecoding tools, AI automation builders, AI meeting note-takers, and coding agents.

Got a tool you love and want to see it rewarded? Hop on and leave a review ASAP.

FROM THE FORUMS

How to be a Product Hunt power user

Nika, a marketer, is one of Product Hunt’s most active users. The owner of an 1100-day streak, she’s never missed a day since joining three years ago. She’s launched two products here, posts several tantalizing forum questions per week, and regularly gives feedback on others’ launches. 

On her third anniversary with Product Hunt, she’s giving three pieces of advice on how to use Product Hunt to market, network, and launch.

‘POP QUIZ, HOTSHOT’

Name the Product Hunt launch

Here’s an easy one. On this day (November 30) in 2022, a (very) large language model was released to the public. It quickly went parabolic. Two days later, Chris Messina hunted it, and it finished #1 for the day and week. It went on to win the Golden Kitty Award for Product of the Year. Surprisingly, although it’s still widely used today, it only ranked #3 for December 2022.

Weekly

Leaderboard highlights

Hatable
Hatable — Are you sure it's l*vable 👀?Hatable is an agent built to roast your website instead of complimenting it. You drop a URL, it crawls your page, figures out what you think you do, and then tears it apart with zero politeness. No sugarcoating, no “great job,” no fake encouragement.
Questas
Questas — Build interactive stories with AI images and videosQuestas lets you turn a character and a simple concept into a choose-your-own-adventure story with AI-generated images and videos. You get a full branching draft instantly, then you can edit scenes, add twists, change paths, and share the finished story as an interactive link.
FireCut for DaVinci Resolve
FireCut for DaVinci Resolve — Your lightning-fast AI video editorFireCut for DaVinci Resolve takes your raw clips and builds a first pass of the edit for you. It sorts the footage, trims the obvious dead space, and hands you a timeline you can start shaping instead of starting from zero.
Rubber Duck
Rubber Duck — Catch App Store rejection issues before Apple does.Rubber Duck scans your iOS app before you submit it to the App Store. You upload an IPA, and it runs automated checks plus real human testing on actual iPhones to catch the things Apple loves to flag: crashes, broken flows, missing privacy details, inconsistent metadata, onboarding issues and random edge-case bugs you’d never see yourself.
CatDoes v3
CatDoes v3 — Team of AI agents build mobile apps for you & your businessCatDoes sends a team of agents to build a native mobile app from whatever you describe. Screens, logic, flows, the whole thing, they generate it, adjust it, and prep it for publishing without you stitching everything together manually.
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The Roundup

Every Sunday

Everything you missed this past week on Product Hunt: Top products, spicy community discourse, key trends on the site, and long-form pieces we’ve recently published.