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Google Glass was ahead of its time. ๐ ๐ถ
This newsletter was brought to you bySetappGoogle Glass was ahead of its time. ๐ ๐ถ
P.S. The SVRF team is curatingย the best 3D content for AR that you can browse through and download, for free. ๐ฅ
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The debate of โAR vs VRโ feels never ending, and this distinction is counterproductive. They are in fact, one industry: Immersive.ย
Think of everything before Immersive as looking through a glass window: you see only what the (phone) window allows you to see. With the new generation of Immersive content, you can stick your head out the window, touch things outside the glass, move into new worlds, and control your perspective and surroundings.
Where every medium before has limitations, Immersive does not.
Virtual (VR), Augmented (AR), and Mixed (MR) Realities sit on a continuum โ from less to more control of what is virtual and what is โrealโ. In VR, your real world fades away and another world begins. With MR and AR, you can still see your real world environment, but digital objects are seamlessly integrated within.
Today, ARKit and ARCore applications are limited to what your phone permits you to see.ย In the future, when โheadsetsโ (likely to look more like ๐/๐ถ) are omnipresent, people will choose if they want to view their experience with opacity (VR) or without opacity (AR/MR).ย
Before you ask yourself, will AR be bigger than VR? Ask yourself, which product will be compelling enough to be used in whichever reality.
Here are some of the products that are doing just that today:
โขย Blocks, by Google:ย Easily create 3D models in virtual reality ๐ฆ
โขย Gravity Sketch:ย An app to easily create 3D models by sketching ๐
โขย Sketchfab: Lets you explore a million things in AR & VR ๐
โข Remix 3D, by Microsoft: Totally forgot that this was made! This is awesome.
Grow your app with Setapp: revenue, users, & AI

You shipped the app. Now comes the part nobody warns you about.
Billing across dozens of countries. Licensing agreements. Tax compliance. Customer support for users you haven't met yet. And if your app does anything with AI, add provider management and infrastructure costs to the pile. None of that is why you started building โ but all of it is now your problem.
Setapp is trying to take it off your plate.
You probably know Setapp as the subscription marketplace โ one monthly price, hundreds of Mac apps. On May 21st, they turned toward developers. The pitch is simple: list your app, reach users who are already looking, and let Setapp handle the business layer.
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Our ultra-fast Daily: Three takes on new products. Yesterdayโs top ten launches. Thatโs it.