In a month where the tech world has been dominated by the spectacle of the Apple Vision Pro, another company has dropped its name in the smart glasses ring, and you have probably never heard of it.
Led by a former Apple executive and funded by Niantic, the company behind Pokémon GO, Brilliant Labs is a Singapore-based company that just launched Frame. A pair of lightweight, AR-powered spectacles that look surprisingly “normal” for a smart wearable.
Rocking a fairly Beatles, 60s-era style aesthetic, Frame Glasses are powered by OpenAI’s Whisper and Perplexity and exist to provide AI analysis, translation, and live web search right before your eyes.
In the product demo, the company shows off several features, including using the glasses to identify landmarks in front of you, searching the web for a specific type of sneakers, and analyzing the nutritional value of the food you’re about to eat.
Alongside the looks, Frame stands out for another special reason — the project is entirely open-source, meaning that developers can build upon it to craft their own blend of smart glasses. Imagine a set that auto-corrects your code as you write it.
One big question remains: Can Brilliant Labs carve out a piece of what could be a very lucrative market? It’s got some fairly stiff competition from Meta, which launched a pair of smart glasses with RayBan last year, and, of course, the Apple Vision Pro.
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