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Unwrap more of your digital life

Itā€™s that time of the year again when your social feeds are laden with friends, family, and strangers sharing what they listened to over the course of the year. Iā€™m, of course, talking about Spotify Wrapped.

Since its inception way back in 2016, Spotify Wrapped has taken the internet by storm every year, and to many a marketer, itā€™s a stroke of genius. Just check out Sarah McBrideā€™s take on it here from 2019.

Naturally, this has led competitors and makers alike to make their own versions for different apps. Here are some tools to unwrap more of your digital life:Ā 

Apple Music Replay is Appleā€™s response to Spotify Wrapped. Itā€™s a year-end summary of all the music you listened to: your favorite artists, tracks, genres, etc. It doesnā€™t have the same social pull as Wrapped, and itā€™s still mainly a web experience, but hey, at least itā€™s something.Ā 

Hinge Wrapped wasĀ launched by Niko Draca in 2021 to analyze your dating life. Itā€™s back for 2023 with a refreshed look and reworked technology. It gives you a data-driven story about how your love life went in 2023, including matches, when you were most active, and more.Ā 

2023 is the year of AI, so itā€™s not that surprising to see a Wrapped for ChatGPT launch. Built by the team at Kapwing, ChatGPT Wrapped takes your data and breaks down your usage, such as time spent, longest conversation, and of course, how many times you thanked the chatbot.Ā 

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