Monday through Friday
Fundraising doesn’t have to be spooky
This newsletter was brought to you bySetappHappy Monday! It's Halloween eve. What are you dressing up as? I'm going as a sentient AI.
Anyway, here’s some good news to put a pep in your step this week.Â
- Apple’s Mac event is today, and the new lineup promises to be ‘scary fast’.
- Devs, rejoice! Instagram says a Threads API is in the works.
- ChatGPT got a big update. Enjoy browsing the web, analyzing PDFs, and more.
Fundraising: An intimidating but rewarding game
Today's Product Highlight is crafted by us and sponsored by our friends at Carta.
When a founder’s friends and family hear they’re fundraising what they’re picturing is probably an episode of Shark Tank.Â
Sure, fundraising can include an intro song, a sexy presentation, and quirky investors from the tres comma club. There’s a lot more to it than that though, no matter what the pitch looks like.
Fundraising is hard. Founders face difficult negotiations and tons of rejection. There is also the unexpected: hidden costs, scary forecasting, and watching your relationships take a back seat as all your time goes to wooing VCs. Some rounds are easy and quick, others are a slog.Â
Remember, there’s little correlation between how easy it is to raise and ultimate success. Companies like Coinbase and Airbnb struggled to raise in the early days but founders have risen to the occasion. You will too.Â
If you're raising now or in the future, we tip our hats to you.Â
We’re also sharing Carta’s Fundraising Suite. The suite brings together tools from across Carta’s subscription tiers to give founders what they need for fundraising from start to finish.Â
The suite includes:
- Streamlined SAFE agreements, tracked and executed in one place. SAFEs issued on Carta close faster.
- Scenario modeling: See how those term sheets play out without hours of excel modeling.Â
- Pro Forma: Get to the point (💰) investors care about quickly.
- Carta Deal Team: A personal team of data-armed advisors to help manage your round.Â
- Deal Closings: Automated packets to easily track signatures and status… woo hoo, closing!Â
Using Carta for fundraising also comes with the benefit of having everything equity management — automated cap tables, board management, 409A valuations, etc. — in one place. VCs love that (see?). Employees do too (yup). You don’t become a Golden Kitty Award winner without love from the fans.Â
Grow your app with Setapp: revenue, users, & AI

You shipped the app. Now comes the part nobody warns you about.
Billing across dozens of countries. Licensing agreements. Tax compliance. Customer support for users you haven't met yet. And if your app does anything with AI, add provider management and infrastructure costs to the pile. None of that is why you started building — but all of it is now your problem.
Setapp is trying to take it off your plate.
You probably know Setapp as the subscription marketplace — one monthly price, hundreds of Mac apps. On May 21st, they turned toward developers. The pitch is simple: list your app, reach users who are already looking, and let Setapp handle the business layer.

- Want to guarantee your place in internet history? Spend a dollar and own your very own pixel.
- Productivity but make it granular with this tool that tracks your mouse clicks and keystrokes.
- I know it’s spooky season but it won’t be long before you’re frantically buying gifts. Here’s an AI tool just for that.

- Want to ship fast? This tool generates a blog, an FAQ and documentation all in 30 seconds using AI.
- Launching soon? This AI tool will generate engaging launch demos to convince those first customers to sign up.
- Fort Knox for devs. This product analyzes your PHP to make sure there are no vulnerabilities.
Monday through Friday
Our ultra-fast Daily: Three takes on new products. Yesterday’s top ten launches. That’s it.