Today's Product Highlight is crafted by us and sponsored by our friends at Carta.
When a founder’s friends and family hear they’re fundraising what they’re picturing is probably an episode of Shark Tank.Â
Sure, fundraising can include an intro song, a sexy presentation, and quirky investors from the tres comma club. There’s a lot more to it than that though, no matter what the pitch looks like.
Fundraising is hard. Founders face difficult negotiations and tons of rejection. There is also the unexpected: hidden costs, scary forecasting, and watching your relationships take a back seat as all your time goes to wooing VCs. Some rounds are easy and quick, others are a slog.Â
Remember, there’s little correlation between how easy it is to raise and ultimate success. Companies like Coinbase and Airbnb struggled to raise in the early days but founders have risen to the occasion. You will too.Â
If you're raising now or in the future, we tip our hats to you.Â
We’re also sharing Carta’s Fundraising Suite. The suite brings together tools from across Carta’s subscription tiers to give founders what they need for fundraising from start to finish.Â
The suite includes:
Using Carta for fundraising also comes with the benefit of having everything equity management — automated cap tables, board management, 409A valuations, etc. — in one place. VCs love that (see?). Employees do too (yup). You don’t become a Golden Kitty Award winner without love from the fans.Â
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