Our eyes are bleeding from all the heady reading this morning, but in a good way.

• Marc Andreessen posted a "Techno-Optimist Manifesto." TechTwitter is split 🍿
• The Information’s 50 Most Promising Startups is here. 🚧 We 👀 beehiiv!
• Spotify launched a merch hub. K, but I want a shirt with my Year In Review persona (i.e. “Genre Fluid”).

Aging is hard for everyone. Even if you’re embracing your gray hairs or shipping the new Golden Bachelor and his golden girls, your body may be objecting to the things that were once easy.

Vitelle is a new app that helps women of a certain age get ahead of their health and aging symptoms that snowball as time goes on.

In this case, “of a certain age” means about when perimenopause symptoms begin. That transitional phase, before menopause, can start as early as your 30s.

Vitelle is founded by Roma Van der Walt, who was a professional athlete representing Team Germany in modern pentathlon for almost a decade. She went on to work as a public information officer at the U.N., and later coached new parents through pregnancy and postpartum after becoming a mom herself.

The Vitelle app “gets to know you [and] becomes your blueprint,” explains PM Kayla Doan. It uses adaptive machine learning to help you manage your health. That’s important because women’s bodies are complicated and changing regularly — today might look and feel a whole lot different than it did two weeks ago, or last month.

Recommendations and goals in the app take into consideration sports science, advanced biometrics, and expert insights.

If you’re a 90s kid (or above), check out the app and leave some feedback for the makers, or share it with the women you know who were around when the Tamagotchi was hot.

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