Testing an influencer strategy
Last week we talked about AI going mainstream thanks in part to a not-so-little app call Lensa. It's now bringing in over $2 million per day from selling AI-generated avatar images in packs starting at $4.99.
Whenever there’s a breakaway hit like this, makers working on like-products contemplate virality. @levelsio launched Avatar AI weeks earlier and has certainly seen success, recently surpassing $250k in revenue from over 6k customers. But the “indiepreneur” also reflected on learnings. One of them?
Don’t be afraid to hire influencers: “[Lensa] did massive influencer outreach and paid 100s-1000s of them to post their avatars (seems like but unconfirmed ofc)," @levelsio tweeted, "...we had no experience doing this, and again counted too much on organic.”
A platform to help: If you’ve also never worked with influencers or creators before, it’s tough to know where to start. A timely new product called Ties caught our attention. Makers and marketers can reach out to a creator within the Ties community, or send a creator a link. The tool lets you test out creators and track your performance so you can focus on high-performing partnerships. Terms like pricing and content requirements are defined through Ties to streamline the process for you.
Creators using Ties benefit from protected payments and they can send counter offers to terms. Companies on Ties can furthermore offer recurring deals to creators to strengthen long-term relationships.
Using influencers or creators does not equate to virality, so don’t miss the forest for the trees, but do consider your strategy and stack before diving in head first.
We asked 34 customers what Viktor does for them. Not one said chatbot.
They kept using words like colleague, coworker, team member. One CEO called it the glue holding their e-commerce business together, which is a lot, but also… you see why. It lives in Slack and plugs into 3,000+ tools, so instead of jumping between tabs, you just ask for the thing. Pull Stripe against HubSpot, check Sentry alerts, spin up a campaign brief, build a landing page, send a report upstairs. It all happens there.
It has already hit top 5 on Product Hunt with 130 comments, is SOC 2 certified, and your data does not train models.One user said it was the first time AI felt like a real coworker, which is either exciting or slightly concerning depending on your week.
- Kitty Nip (woah, inception) lets you meet cute cats and their owners.
- Marty Bell is the unofficial caretaker of Vacation vibes, no matter where you are. Browse his tech stack, preferably with a daiquiri in hand.
- Handle Horse monitors when your desired Twitter handle becomes available. Elon announced he’ll be releasing unused handles, so be ready.
- Unfake lets you create real transparent pngs “when the dreaded checkerboard appears."
Monday through Friday
Our ultra-fast Daily: Three takes on new products. Yesterday’s top ten launches. That’s it.