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Testing an influencer strategy

Last week we talked about AI going mainstream thanks in part to a not-so-little app call Lensa. It's now bringing in over $2 million per day from selling AI-generated avatar images in packs starting at $4.99.

Whenever there’s a breakaway hit like this, makers working on like-products contemplate virality. @levelsio launched Avatar AI weeks earlier and has certainly seen success, recently surpassing $250k in revenue from over 6k customers. But the “indiepreneur” also reflected on learnings. One of them?

Don’t be afraid to hire influencers: “[Lensa] did massive influencer outreach and paid 100s-1000s of them to post their avatars (seems like but unconfirmed ofc)," @levelsio tweeted, "...we had no experience doing this, and again counted too much on organic.”

A platform to help: If you’ve also never worked with influencers or creators before, it’s tough to know where to start. A timely new product called Ties caught our attention. Makers and marketers can reach out to a creator within the Ties community, or send a creator a link. The tool lets you test out creators and track your performance so you can focus on high-performing partnerships. Terms like pricing and content requirements are defined through Ties to streamline the process for you.

Creators using Ties benefit from protected payments and they can send counter offers to terms. Companies on Ties can furthermore offer recurring deals to creators to strengthen long-term relationships.

Using influencers or creators does not equate to virality, so don’t miss the forest for the trees, but do consider your strategy and stack before diving in head first.

Test a creator strategy

So we’re just… talking to software now?

ElevenLabs has been the go-to for voice for a while. Now they've turned that expertise into agents that actually get things done. You set one up, it talks like a real person, listens, responds, and helps handle the task — support calls, bookings, whatever the job is. Not a demo, not a "press 1 for sales" situation. It's ready to deploy. Feels like one of those shifts where the interface quietly changes. Less typing, less clicking, more just saying what needs to happen and letting it play out.