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Snapchat leaked its own launch š
This newsletter was brought to you byVantaSnapchat leaked its own launch š
Snapchat is launching an AR platform that allows objects to be pinned in specific locations in augmented reality.
To start, the platform will feature art installations that users can see by holding up their phones in the right spot. See photos of pop artist JeffĀ Koons' work fromĀ Las Vegas, Sydney, and Paris.
By starting with artists, Snapchat is ensuring quality content will be available from the very beginning, while becoming the defacto platform for augmented attractions. The next step is why this is interesting.
Once anyone can pin objects around them, Snapchat will become the augmented layer of cities. The concept of anchoring digital information to physical places is a powerful thing.
Instead of awkwardly holding up your phone, imagine exploring this new world through Snapās (not yet announced) next gen Spectacles. š
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