Every year, Google drops Year in Search, a website with an emotion-inducing video that highlights what people searched globally that year. The project leverages data from Google Trends, Google's product that analyzes the popularity of queries in its search engine across regions and languages.
Year in Search is probably not the only time you’re exposed to Google Trends data throughout the year. A study conducted in 2009 used Google Trends to track influenza epidemics — it’s credited as being the study that opened the door to research studies using data from Google Trends. These days the tool has a range of uses across industries, from forecasting financial markets to understanding election results and developing marketing tools. Axios, for example, has been using Google Trends this week to analyze the parts of America paying closes attention to the Russia-Ukraine crisis, down to the district.
Google has yet to drop its own API for builders to leverage this big data, though some developers have been using an unofficial API to do so. And the Google Trends website alone has its limitations. For instance, users can’t see volume related to searches, only a 0-100 index (i.e. “How many searches exactly did that term get on that day?”)
Yesterday, we saw an interesting new product to enable users to get more out of Google Trends. The makers at Glimpse launched Google Trends Supercharge, a Chrome extension that makes it easier to understand and visualize the data you’re seeing in Google Trends.
“Our team has loved Google Trends since forever but we’ve always been bummed that there’s no way to see search volume in the tool, or that there’s no good way to discover new and relevant trends, among a bunch of other frustrations,” wrote Glimpse maker, Noah Fram-Schwartz, while introducing the product.
The extension lets you see absolute search volume, a breakdown of search by channels, and the trajectory of data. Users can set alerts to track trends, too.
Google sees over 3.5 billion searches per day so finding better ways to harness that data is no little feat. Early adopters who were quick to try the product were excited to get more depth out of their analyses.
“I am stunned, this is just so damn goood! I really loved the minute details that it adds to the search result data, super excited for its future,” wrote one commenter.
The makers mentioned they’re working through a big roadmap of features, so now is a great time to voice what you need most out of trending data.
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