Days after your launch
Completing your Launch Day is definitely cause for celebration — it may be the first time you put your product out there into the world. Don’t start playing “Closing time” yet. We’ll explain how to use the momentum you built from your Product Hunt success.
This article covers:Follow up with supportersUsing feedbackYour Product HubAdvertising
Follow up with supporters
Keep the momentum moving forward by following up with those who used your product (either by responding to their comments or via email if you captured it). Be sincere and humble, and communicate how much everybody’s support really does mean. Remind new users of your Product Hunt offer, if you had one.
Lead nurturing is the practice of engaging and building relationships with your prospective buyers. Typically a lead requires 10 marketing touches before they become a customer, so lead nurturing is incredibly important. If you captured contact information on your landing page for launch, reach out in a timely manner. One common way to nurture leads is to enroll them in a targeted drip campaign, where they receive a series of communications. Be sure these provide real value. Do your research and don’t let your momentum die out.
It’s also good practice to continue monitoring your launch page for new comments, and continue to respond just as you did on launch day. Feel free to continue sharing your link on social media or elsewhere; Product of the Day has come and gone, but there’s still Product of the Week and Month to aim for.
Ask any product person and they’ll tell you user feedback is the most valuable information at your disposal when it comes to iterating and improving a product.
If you got helpful feedback on your launch, endeavor to truly understand where the commenter is coming from and what their goals are. If they are indeed somebody you might target as a user, you may want to follow up, or use what they say to execute changes and improvements. Compile and share qualitative feedback with your team so they can consider it in future planning.
Pro Tip: When it’s time for your next launch you can talk to your supporters about how their feedback helped shape the next iteration of the product. You can’t underestimate how much supporters love to know that the makers are listening.
Your Product Hub
When you submit a product, you create a Launch Page. Almost everything in this guide up until now has been about your Launch page. You can promote your Launch Page for two weeks after launch day. As long as you're still in a “launch” frame of mind, feel free to do so, but soon you’ll want to transition to using your Product Hub.
Your Product Hub is your permanent and comprehensive source of truth for your product. Here, people can find everything about a product’s journey, like:
🚀 All of a product’s historical launches
⭐ Reviews throughout the lifespan of the product
🏆 Awards and accolades throughout Product Hunt history
📰 Related news about the product
👥 The awesome makers who have worked on the product over time
👩🏻💻 Active job listings
💭 and lots more to come...
If you didn’t claim your Product Hub when you launched your product, you can do so any anytime. You can do so by going to the page and clicking “Claim this page” or “Request access to manage this page.”
Product Hubs are an important part of helping people find your product way past launch day, including the millions of people who search Product Hunt for products that they want to try.
Want more exposure to our global tech audience? We have advertising opportunities that help keep your product top of mind and easily discoverable for weeks and months after your launch. This includes getting your product on our homepage, in our newsletter, or on targeted Topics pages.
Two weeks post-launch