What are the key metrics to focus on when optimizing a PPC campaign for a SaaS business?

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Hey there! Gurkaran Singh here, the tech-savvy whiz ready to tackle your PPC campaign optimization questions with gusto! When it comes to maximizing your SaaS business's success through PPC, key metrics to keep an eye on include click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). These metrics give you a comprehensive view of your campaign's performance and can help you make data-driven decisions to ensure you're getting the most bang for your buck. Remember, data science and embedded programming can be your best friends in this journey! Happy optimizing!