How do you use AI in marketing? And what are your favorite tools?

AI in marketing can be utilized through customer segmentation, predictive analytics, and personalized content creation, with tools like Salesforce Einstein and Adobe Sensei being my personal favorites. These tools provide efficient data analysis, automate tasks, and significantly enhance customer experience through customization.

Just plain Chat-GPT and I use it for copywriting inspiration, especially for social media. It gives you really good ideas. That's it though, it doesn't write the content for you IMO you always have to write the final draft yourself to be able to stay true to your bran voice.

AI can be used in marketing for various purposes such as customer segmentation, personalized advertising, predictive analytics, and chatbots

Here is a list of some of my favorite tools: WriteMe : For content creation in the process of writing my blogs. Veed : For audio editing in my clients' videos. Zapier: For automating tasks. Open AI's ChatGPT : For tackling complex tasks that no one else can answer.

I use chatGPT to get initial inspiration for blog posts and copywriting

Well, we're building a tool: Argil, that will empower CMOs in a very unique way. Currently, when you need to build an ad campaign for instance, you take the time to exchange with the people from your team, you have 3-4 ideas in mind and then you need to take the right pictures... This process takes time, cost money, energy, and human time. So here's what you can do on argil: 1/ Train a model on your product pictures 2/ Create a template that corresponds to a specific theme (Christmas, Halloween... 3/ Choose your model and the right template to generate images You know have a full story board you can choose from. We're officially launching next week you might want to play around with the tool. PS: You can automate all the steps with a workflow :)

Well, we're Argil, which will empower CMOs in a very unique way. Currently, when you need to build an ad campaign for instance, you take the time to exchange with the people from your team, you have 3-4 ideas in mind and then you need to take the right pictures... This process takes time, cost money, energy, and human time. So here's what you can do on argil: 1/ Train a model on your product pictures 2/ Create a template that corresponds to a specific theme (Christmas, Halloween... 3/ Choose your model and the right template to generate images You know have a full storyboard you can choose from. We're officially launching next week you might want to play around with the tool. PS: You can automate all the steps with a workflow :)

AI for SEO

We, as a team, use the Pitch Avatar functionality of ROI4Presenter. It mostly delegates the conducting of a presentation to an AI, which is less common than AI-generating services for slides. But we need many personalised decks to generate leads, which works well.