While testing how AI assistants recommend brands, we noticed a pattern that surprised us.
Many brands show up frequently in AI-generated answers but when users ask for what to do next (book, buy, visit, compare), the AI often cites a different source. In many cases, that source is not the brand s own website.
AI is changing how guests choose hotels. But knowing what’s happening isn’t the same as knowing what to do next. Rebean is here to help hospitality teams turn AI changes into clear, daily actions.
