About
Spent the last six years helping grow one of the premier performance CTV agencies. Along the way I got to work with some of the best performance marketers at big D2C brands and see up close how they actually think about attribution, incrementality, and campaign optimization. AI has made this the most exciting time to be building advertising tech. Everything I saw over those six years convinced me that an all-in-one solution is the only real way to measure incrementality and optimize in real time. It's what we're building at GhostEngine. More channels coming, plus agentic MCP tools built on top of what GhostEngine can already do.
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