Zoya Sami

Zoya Sami

Product Manager | Strategic Thinker
#102312790 followers1 following
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About

Academically an Engineering Gradutate with a major in Computer Science. Professionally a Product Management Practitioner. A rich experience on Digital Transformation and Hands on end to end implementation from Ideation to Launch with the Fintech, FMCG and Publishing Domains

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21h ago

Annual discounts vs Monthly plans: The early-stage cashflow trap.

We pushed heavy 40% discounts on annual plans during our launch month to boost upfront cashflow. It felt great collecting cash early, but it created two major problems:

Feedback Delay: Annual subscribers rarely give immediate, urgent feature feedback compared to monthly users.

False Validation: It masked churn metrics for almost a year because nobody could cancel.

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