Werner Hoier

Werner Hoier

Founder @ Dear Friend Digital
#27066897 followers0 following
☀️ 2 day streak
>10,000All time
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About

I'm Werner — founder of Dear Friend Digital, a small product studio in Nuremberg, Germany. We've been building digital products since 1998. Today we focus on our own apps: tools for real life, not engagement traps. Brushlings (AR toothbrushing for kids), Juno (family memory books), Tallo (pocket money), and a few more experiments on iOS, Android, and Mac. What ties them together: calm UX, no ads where it matters, data stays on device when possible, and products we'd actually use with our own families. Launching Brushlings on Product Hunt because I believe brushing time shouldn't feel like a fight — and I'd love to hear from parents, designers, and indie makers who care about kid-friendly software done right.

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Maker History

  • Brushlings
    BrushlingsAR masks + guided brushing kids actually enjoy
    Jul 2026
  • Taler
    TalerManage pocket money and saving goals seamlessly
    Jan 2026
    • 🎉
    Joined Product HuntJuly 2nd, 2020

Forums

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7h ago

Brushlings - AR masks + guided brushing kids actually enjoy

Brushlings turns toothbrushing into play on iPhone. Kids wear AR animal masks while a 2-minute guide walks them through every zone. The hook: the mask grows piece by piece as they brush — ears, eyes, nose appear step by step, so they stay curious for the full session instead of quitting early. 60 hand-crafted cute Brushlings to collect. Brush morning + night, complete a 3-day mission, unlock the next surprise. No ads, no account, camera stays on device. Ages 3+. TrueDepth iPhone for AR.
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5mo ago

Taler - Manage pocket money and saving goals seamlessly

Taler is a virtual pocket money app for families — designed with love and clarity. Parents can set up allowance once and let it run automatically. Kids can track their virtual money, save for goals, and learn how money works in a safe, age-appropriate environment. Everything happens without real bank accounts, ads, or tracking — fully focused on learning and transparency.
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