zeeshan aslam

Road to 1,000,000 Votap users - Day 80 | Current: 1467
50% of people who click through to our App Store page install the app.
70% complete registration, including phone verification and profile setup
23% of installs started the trial.
1 in 7 trials has converted to paid so far.
The data isn t perfect yet. AppsFlyer is delayed in places, hence somehow having more first voters than registrations, and the sample is still small.
Here s what excites me: we haven t optimized or A/B tested ANYTHING yet. This is the baseline. Now we start breaking the funnel apart and seeing how far we can push it.

I was thinking about this because it sounds like such a small product decision, but I don t think it actually is.

Someone signs up with Google. Six months later they are on their iPhone and tap Sign in with Apple. Same person, different identity provider. And if they use Hide My Email, you may not even get the same email address.

So what should the product do?

Creating a new account feels wrong because now their history, billing, settings, or subscription can end up split across two profiles. But automatically linking accounts based on email also feels risky, because now you are assuming that matching email addresses are enough proof that both identities belong to the same person. And then Apple makes it even messier because the emails may not match at all.

Hey everyone!

Coming off our launch last week, we spent some time digging into our analytics for SoundGate and one metric really stood out: our onboarding drop-off rate is sitting at less than 1%.

When we originally sat down to design that first user interaction, we spent a massive amount of time debating and refining the experience. It is incredibly tempting to use onboarding as a data-gathering exercise, but we set a few strict rules for ourselves to prevent that:

• Zero Fluff: We audited every single step. If a question didn't directly improve the user's immediate experience in the app, we cut it.

• UX > Marketing: We had tough conversations about what data helps marketing versus what the user actually needs to get started. We kept the focus entirely on the user's momentum.

• Vibe is a Feature: We didn't just want a functional flow. We wanted to show off the musicality and tone of the app from the very first tap. Onboarding shouldn't feel like filling out a tax form - it should feel like the opening track of a great album.