Zac Murphy, CFA, CFP®

Zac Murphy, CFA, CFP®

Data privacy, meet personal finance.

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Waterfall Planning - Merging simple personal finance and data privacy for Gen X.

Waterfall Planning was built to be the first personal finance software that allows users of any background or sophistication to build a meaningful financial plan. All aligned with the focus of never linking an account for those who are focused on data privacy/security. The product fills the massive gap that currently sits between a basic DIY spreadsheet and the highly complex/pricey lineup of personal finance software leaders today.
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