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Yevhen Ostroverkhstarted a discussion
AI won't replace digital marketers - but it will replace how we hire them
Everyone's talking about AI replacing digital marketers. I don’t think that's what's going to happen. What will change is how we choose them. Right now, hiring a marketer (especially PPC) looks like this: scroll through dozens of profiles read polished case studies (smt. even absolutely fake ones) jump on multiple calls rely on gut feeling And still… it often doesn't work. The problem isn't...